PPC Executive

**Position**: PPC Executive

**Location**:GemsNY IT Solutions, C-Scheme, Jaipur

**Experience**: 2-3 Years

**Salary**: As Per Industry Standards

**Responsibilities & Duties**
- To manage the company’s pay per click campaigns under the direction of the Marketing Head/Ads Manager.
- Undertake required analysis and A/b testing to identify relevant and strong keyword searches in order to optimise campaign success.
- Creating targeted campaigns including writing required copy and testing landing pages.
- Working with relevant internal and external stakeholders to create copy and other creative content.
- Provide regular reports on performance metrics and market related insights.
- Analyse, monitor and report on ROI for all PPC campaigns to the Marketing Manager.
- Analyse, monitor and report on competitors PPC campaigns including key words being targeted.
- Manage and monitor spend to ensure it is in line with the assigned budget.
- Keep up to date with market and technology related developments.

**Skills**
- Relevant previous experience and success within a similar PPC or Digital Marketing focused role.
- Current knowledge of Google Analytics and other digital marketing software and tools.
- Strong analytical ability and experience to work with a variety of data sources.
- Strong Excel experience.
- Ability to communicate effectively with the wider team.

**Experience**
- At least 2 years’ experience in managing ads on Google, Bing and Facebook
- Excellent English writing and verbal communication.
- Substantial experience in managing online campaigns as part of a web/marketing team
- Experience analysing website traffic, including on-page behaviours, in-bound traffic patterns, and A/B testing
- Managing a budget
- Experience of managing accounts and implementing new initiatives
- Knowledge and interest about technology, marketing and communications.
- Experience of working in ecommerce would be an added advantage
- USA Experience/Global Experience
- Experience in Search Ads with manual bidding, Google Display Ads, PLA/RLSA Ads

**Company Profile**

GemsNY, New York’s finest jewelry brand, a 33+ year old company delivering the best gemstones jewelry. We strive to acknowledge our customer’s styles and needs in the best possible way. GemsNY is here to make all your jewelry dreams come true.

We provide the finest quality bespoke jewelry and loose Gemstones at an economical price. Our specialization is in rings, pendants, earrings, and bracelets featuring sapphires, rubies, emeralds, alexandrites, tsavorites, and natural and lab created diamonds.

GemsNY is headquartered in the heart of New York's jewelry district. We are proud to be one of the first jewelers of size to take colored gemstones online. We currently have 50,000+ colored gemstones displayed on our website and, unlike others, we own the entire inventory.

We have a team in India which is customer oriented in terms of providing technical help like programming, marketing, designing etc. In an industry where market reputation is the key asset, the Company has carved a niche for itself and has received continuous admiration and appreciation from its esteemed clients.

We foster a culture of collaboration, innovation and continuous learning. Our team comprises dedicated and resourceful individuals who work together to help customers design and create perfect jewelry pieces on the website.

Regards

GemsNY HR

Call/WhatsApp: +91-9829482262

**Salary**: ₹260,000.00 - ₹360,000.00 per year

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus

Ability to commute/relocate:

- C-Scheme, Near MGF mall, Jaipur - 302001, Rajasthan: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- total work: 2 years (preferred)

**Speak with the employer**
+91 9829482262