PPC Executive
4 days ago
**PPC Executive**
**Experience
- 2- 4 years**
**Location: Jaipur (WFO)**
**Responsibilities**:
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g. Google AdWords, Meta, YouTube, etc.)
- Be involved in keyword selection and audience targeting.
- Monitor budget and adjust bids to gain better ROI.
- Track KPIs to assess performance and pinpoint issues.
- Produce reports for management (e.g. dashboards).
- Write attractive and concise copy for adverts.
- Suggest and develop new campaigns across multiple channels.
- Maintain partnerships with PPC ad platforms and vendors.
- Find ways to reduce risk of click fraud.
- Keep abreast of PPC and SEM trends.
**Requirements and skills**:
- Proven experience as a PPC Manager or Digital Marketing Specialist.
- Experience in data analysis and reporting.
- Knowledge of SEO and digital marketing concepts.
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred.
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.).
- Understanding of HTML and XML is a plus.
- Proficient in MS Office (particularly Excel).
- Excellent communication skills.
- Analytical thinking with strong math skills.
- Any graduate & post Graduate in Marketing, Digital Media or a related field; AdWords certification is a plus.
**Salary**: ₹14,497.87 - ₹40,696.82 per month
**Benefits**:
- Health insurance
Schedule:
- Morning shift
Supplemental pay types:
- Performance bonus
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