Marketing Strategist

1 day ago

Mumbai Maharashtra, India PATHFINDER Tech Full time

Marketing Manager + Strategist - **ROHFIT / PATHFINDER Tech**

**Company Overview**:
**Job Overview**:
As a Marketing Manager at PATHFINDER, you will actively contribute to the development and execution of marketing strategies for both media and app promotion. This includes conducting research on market trends, collaborating with cross-functional teams, and assisting in the creation of engaging content. You would also plays a role in analyzing campaign performance through analytics tools and providing valuable insights. With a focus on user acquisition and retention, they actively engage in promoting the company's upcoming app launch. Your adaptability is key as they work across diverse tasks, from supporting user engagement efforts to staying abreast of industry trends and contributing to a dynamic marketing environment.

**Responsibilities**:
**Strategic Planning**:

- Develop comprehensive marketing strategies aligned with business goals.
- Identify target audiences and devise campaigns for both media and app promotion.

**Market Research**:

- Conduct market research to understand industry trends and user preferences.
- Analyze competitor strategies to position the company effectively.

**Media Planning**:

- Devise and execute media plans for promoting health apps.
- Collaborate with advertising agencies to optimize media spend.

**App Promotion**:

- Create and implement strategies to increase app visibility and downloads.
- Utilize digital channels and social media to promote app features and benefits.

**Content Creation Strategies**:

- Oversee the creation of engaging content for both media and app platforms.
- Ensure content aligns with brand messaging and resonates with the target audience.

**Analytics and Reporting**:

- Utilize analytics tools to measure the effectiveness of marketing campaigns.
- Provide regular reports on key performance indicators and adjust strategies accordingly.

**Cross-Functional Collaboration**:

- Work closely with development teams to understand app features and updates.
- Collaborate with design teams for visually appealing marketing collateral.

**Brand Positioning**:

- Define and maintain a strong brand image in the digital health space.
- Ensure consistency in messaging across all marketing channels.

**User Acquisition**:

- Develop and execute user acquisition strategies for health apps.
- Implement campaigns to attract and retain app users.

**Budget Management**:

- Manage marketing budgets effectively, ensuring optimal return on investment.
- Identify cost-effective channels for maximum impact.

**Adaptability**:

- Stay abreast of industry changes and adjust strategies accordingly.
- Continuously optimize marketing approaches based on performance data.

**Starting** **Monthly salary of Rs. 20,000.**

**Job Types**: Full-time, Permanent

**Salary**: From ₹20,000.00 per month

**Benefits**:

- Food provided

Schedule:

- Day shift
- Monday to Friday
- Morning shift

Supplemental pay types:

- Overtime pay
- Performance bonus

**Experience**:

- total work: 1 year (required)

Ability to Commute:

- Mumbai Suburban, Maharashtra (required)

Ability to Relocate:

- Mumbai Suburban, Maharashtra: Relocate before starting work (required)

Work Location: In person

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