Marketing Executive

6 days ago

Gurgaon, India Clearstate Pte. Ltd Full time

**Introduction**:
Economist Impact creates world-class events that truly bring the content of The Economist to life. Through innovative programmes and high-quality execution, we have developed a long-standing reputation for bringing together senior-level stakeholders from government and business to discuss and debate globally important issues with the purpose of promoting progress.

**Accountabilities**:
**How you will contribute**:

- Execute activity via a mix of marketing channels on a range of events in support of EMEA marketing manager, based in London.
- Implement the marketing strategy for a variety of global events, including executing the event marketing plan, working to a set budget and using a range of marketing channels to achieve set KPIs (i.e. event delegate revenue target, high-level guest acquisition)
- Establish relationships with marketing partners including business associations, chambers of commerce, academic institutes
- Assist Marketing Managers to manage relationship with PR agencies, broadcast and media partners as required
- Run data reports on CRM systems. Conduct research and undertake data mining to fill gaps following brief from Marketing Manager, qualifying the leads where possible
- Support the Marketing Manager on running event social media / PPC activity to generate leads
- Provide assistance with direct marketing tasks as and when required, track inbound queries / content downloads
- Create and implement an event lead generation plan to assist with converting inbound contacts to paid ticket sales and high-level guest attendance
- Help undertake competitive analysis across industries

**Experience, skills and professional attributes**:
**The ideal skills for this role are**:

- Proven relevant marketing experience (e.g. direct and/or events marketing, with preference given to those with conference marketing experience and industry events)
- A strong understanding of customer acquisition, retention, online marketing and new media channels
- Experience using marketing and analytics systems such as Google Analytics, Eloqua, Salesforce, Cvent (or equivalents) and back-end website editing tools like Wordpress
- Excellent written English and proof-reading skills
- Commitment to standards of excellence with attention to detail
- Highly self-motivated, intuitive, energetic and persistent
- Ability to manage multiple tasks, prioritise accordingly and work to tight deadlines
- A team player who is interested in current affairs
- Knowledge of Microsoft Office, basic HTML, CSS and SQL, SEO auditing awareness
- PPC campaigns - Google and social ads

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