Growth Marketing Associate

**Description**:
Are you passionate about translating complex Learning and Development (L&D) initiatives into engaging and impactful narratives? Do you thrive in creating content that highlights the success stories of L&D programs through multiple channels such as blogs, webinars, community engagement, and case studies?

If this excites you, Axelerant may have the perfect role for you as a Growth Marketing Associate.

Let's unpack what that really means.

What does a Growth Marketing Associate do at Axelerant?

At Axelerant, we are focused on providing transformative solutions in various service areas, including Learning & Development (L&D). We offer a wide range of services, from managed learning programs to bespoke training solutions for enterprises.

As part of our L&D team, your role will be to promote these services by highlighting success stories, engaging with L&D communities, and creating content that showcases the value we bring to our clients.

**Your Job Responsibilities**:
As a Growth Marketing Associate, you’ll focus on creating a robust marketing pipeline to share Axelerant’s L&D stories and successes. You'll work closely with the L&D Managers, Director of Learning and Development, and the Marketing Team to build campaigns that position Axelerant as a leader in the L&D industry.
- **Content Creation**: Write thought leadership articles, case studies, and compelling sales collateral that focuses on Axelerant's L&D services and successes.
- **Event Strategy**: Collaborate with the team to strategize and execute event marketing for key industry events like Learning Technologies, DevLearn, and ATD.
- **Community Engagement**: Engage with L&D communities and forums, both internal and external, to share client success stories and case studies.
- **Media Production**: Assist in the creation of media formats like webinars, podcasts, and video series that highlight our L&D strategies and innovations.

While you won't need in-depth experience in all these areas, your willingness to learn and adapt is crucial.

**How You Will Be Supported**

As part of the Axelerant marketing team, you'll have access to resources and a dedicated team, including Social Media Marketers, Designers, Multimedia Producers, and HubSpot Developers.

You’ll also receive ongoing mentorship, training, and guidance from your Career Manager and Performance Coach.

**Skills, Knowledge and Expertise**:

- Strong writing skills, with the ability to create clear and compelling narratives.
- B2B marketing experience, specifically in the L&D or related sectors.
- Understanding of the L&D industry, including current trends and challenges.
- Strong English communication and collaboration skills.
- Enthusiastic, open, and adaptable attitude.
- Prior experience working with L&D organization

**Good to Have**:

- Familiarity with SEO best practices
- Background in journalism, literature, psychology, or research
- Familiarity with L&D content development and custom learning solutions

**What Would Success Look Like For You?**

In the next six months, you will:

- Develop and execute a content calendar for L&D services.
- Launch a YouTube show focused on L&D success stories and methodologies.
- Build and nurture a lead pipeline through engaging and value-driven content.
- Strategize marketing for key L&D events and conferences.

**Your Work’s Impact**

Your contributions will help Axelerant demonstrate its leadership in the L&D space, showcasing the success of our client engagements and helping to establish us as trusted partners for Learning and Development services. You’ll work with service area leaders to tell stories that matter and drive business results.

**Why Work At Axelerant?**:
We're a people-centric company, driven by our core values: Openness, Enthusiasm, and Kindness.

We highly value our people and invest in their growth and well-being through progressive benefits, which puts us among India's top 40 companies in health and wellbeing.
- **Excellent work exposure** - Some of our recent clients were the UN, the University of East London, and Doctors Without Borders.
- **Meaningful projects to contribute back** - Most of our projects are in the education, government, healthcare, and not-for-profit sectors. We also encourage and support team members for open-source contributions.
- **Work-life flexibility and remote work** - You decide when and where to work. This has allowed many team members, who couldn’t have held a regular job otherwise, to have thriving careers.
- **Eight-hour workdays**:

- We don't say 8 hours and expect 12 hours minimum.
- **No micromanagement**:

- Micromanagement makes us grunt like the Hulk. So nobody would be looking over your shoulders. But help is always available when asked.
- **No discrimination**:

- We believe in equal pay for equal work. Personal decisions like planning to have children will not stop you from getting promoted.
- **Championing inclusivity**:

- We like _diversity_. It enriches our live