Digital Marketing Intern

**About the Institute of Product Leadership**: Founded in 2012, the Institute of Product Leadership (IPL) is Asia’s first B-School that aims to accelerate the career paths of working professionals chosen based on the outstanding potential for innovation and leadership. The institute offers accredited (on-campus) and certification programs (off-campus) across its global campus in Bangalore, Pune & Houston which are designed to combine real-world insights with cutting-edge frameworks with a unique experiential pedagogy of "Learning by Doing” in the focused areas of Product, Design, Strategy, Leadership and Applied Data Science. We are on a mission to create 10,000 product and tech leaders in 5 years Yes, we are absolutely serious and we can’t do it without your help. We need thoughtful, talented, driven, and multifaceted people who love the challenge of owning the outcomes in their role. **Job Title**: Digital Marketing Intern **Location**: Bangalore (Onsite) **Job Type**: Internship (3-6 months) **Internship Overview** We are seeking ambitious and creative individuals to join our team as Digital Marketing Interns. This internship is an exciting opportunity for freshers to gain hands-on experience in the fast-paced world of digital marketing. What will you do? - Assist in formulating and executing digital marketing strategies to enhance our online - presence and drive engagement - Conduct in-depth market research to identify trends, opportunities, and potential target audiences for our product offerings. - Collaborate with cross-functional teams to implement data-driven decisions and ensure alignment with overarching business goals - Monitor key performance indicators (KPIs) and generate insightful reports to measure the success of marketing initiatives. - Support the development of compelling content for marketing materials and campaigns. -Refine and optimize digital channels, to maximize reach and engagement. - Conduct A/B testing on various marketing elements to enhance overall campaign effectiveness. - Contribute to SEO optimization efforts to improve online visibility. - Perform competitor analysis to identify strengths, weaknesses, and opportunities. - Integrate user feedback into marketing strategies to enhance appeal and effectiveness. What we are looking for? - Recent graduate or current student actively pursuing a degree in Marketing, Business, Communications, or a related field. - Demonstrated passion for digital marketing and a strong desire to learn and thrive in a fast-paced environment. - Excellent written and verbal communication skills, with an emphasis on clarity and effectiveness in conveying ideas. - Analytical mindset with a proven ability to conduct market research, interpret data, and draw actionable insights. - Familiarity with digital marketing tools and platforms is a plus, including a keen interest in staying updated on industry trends. - Proven creative thinking and problem-solving skills, with a focus on innovative solutions tailored to the dynamic digital marketing landscape. Why you should join us? - Hands-on experience in digital/growth marketing within a collaborative and supportive team environment. - Exposure to cutting-edge marketing tools and technologies. - Mentorship from experienced professionals in the field. - Networking opportunities within the industry. **Job Types**: Full-time, Part-time, Internship Contract length: 3 months Pay: ₹15,000.00 per month Expected hours: 8.5 per week **Benefits**: - Paid time off Schedule: - Day shift - Fixed shift Application Question(s): - This is not a remote job. Are you comfortable working from our office location? - We need to fill this position immediately. What is your notice period /when will you be able to join? **Education**: - Master's (preferred) **Experience**: - Digital marketing: 1 year (preferred) Work Location: In person