Digital Marketing Intern

2 weeks ago

Koramangala Bengaluru Karnataka, India GREENESCAPES RESORTS AND HOSPITALITY MANAGEMENT PRIVATE LIMITED Full time

**Role Overview**:
**Key Responsibilities**:

- **Digital Marketing Strategy Development**:

- Develop comprehensive digital marketing strategies aligned with business goals.
- Conduct market research and competitor analysis to identify trends and opportunities.
- Collaborate with the marketing team to integrate digital initiatives with overall marketing plans.
- **Campaign Management**:

- Create engaging content including ad copy, visuals, and videos to attract and engage the target audience.
- Monitor campaign performance, analyze data, and adjust strategies to optimize results.
- **Lead Generation and Nurturing**:

- Implement lead generation tactics to attract potential customers and drive traffic to digital channels.
- Develop and execute lead nurturing strategies to guide prospects through the sales funnel.
- Utilize marketing automation tools to streamline lead management processes.
- **Sales Conversion**:

- Engage with leads through various communication channels to understand their needs and preferences.
- Provide personalized recommendations and information to prospects to facilitate decision-making.
- Close sales by effectively addressing objections, negotiating terms, and securing reservations.
- **Customer Relationship Management (CRM)**:

- Maintain accurate records of customer interactions and transactions in the CRM system.
- Follow up with customers to gather feedback, build relationships, and encourage repeat business.
- Implement strategies to enhance customer loyalty and retention.

**Good to have**:

- Bachelor's degree in Marketing, Business Administration, or a related field (or equivalent experience).
- Proven experience in digital marketing, sales, or a similar role within the hospitality industry.
- In-depth knowledge of digital marketing tactics, tools, and platforms.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Excellent communication and interpersonal skills.
- Results-driven mindset with a focus on achieving targets and delivering ROI.
- Experience with CRM systems and marketing automation tools is preferred.
- Creative thinking and problem-solving abilities.
- Ability to work independently as well as collaboratively in a team environment.

**Benefits**:

- Competitive salary package with performance-based incentives.
- Opportunities for career growth and professional development.
- Access to resort facilities and discounts on accommodations and amenities.
- Health insurance and other benefits as per company policy.

**How to Apply**:
If you're passionate about digital marketing, sales, and delivering exceptional guest experiences, we want to hear from you Please submit your resume along with a cover letter outlining your relevant experience and why you're the perfect fit for this role.

**Job Types**: Full-time, Fresher, Internship
Contract length: 6 months

Pay: ₹10,000.00 - ₹24,199.87 per month

**Benefits**:

- Cell phone reimbursement
- Paid sick time

**Experience**:

- Digital marketing: 1 year (required)

Work Location: In person

Application Deadline: 08/05/2024

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