Digital Marketing Executive

6 days ago

Ahmedabad Gujarat, India Gateway Group Full time

Experience Required:
4+ Years
- TwitterFacebookLinkedInJob Summary

Key Responsibilities

1. SEO Management:
o Conduct keyword research to guide content teams.

o Optimize on-page elements including metadata, URL structure, and headings.

o Implement link-building strategies to improve site authority.

o Monitor and report on SEO performance using tools such as Google Analytics, Console and SEMrush.

2. Digital Marketing Strategy:
o Manage and optimize PPC campaigns for maximum ROI.

o Create and manage content calendars, including social media and blog posts.

o Analyze campaign performance and recommend optimizations.

3. Content Development & Optimization:
o Collaborate with the content team to ensure SEO best practices are integrated into content production.

o Develop strategies for improving organic search rankings and driving relevant traffic.

4. Website & Analytics:
o Regularly audit the company’s website and implement SEO optimizations.

o Track, report, and analyze website analytics, PPC initiatives, and SEO rankings.

5. Social Media & Paid Advertising:
o Run paid digital ad campaigns across social platforms like Facebook, Instagram, LinkedIn, and Google.

o Monitor budgets, report campaign performance, and make data-driven decisions.

**Requirements**:

- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience as a Digital Marketing Executive or similar role with a focus on SEO.
- In-depth knowledge of Google Analytics, Console, Google Ads, and SEO tools like SEMrush, Moz, or Ahrefs.
- Hands-on experience with website analytics, content management, and keyword research.
- Strong project management skills with the ability to multitask and prioritize.

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