Sales & Marketing Executive

**Job Purpose**:
To promote diagnostic and laboratory services through effective marketing and business development activities, build relationships with doctors, hospitals, and corporates, and ensure consistent growth in patient footfall and revenue.

**Key Roles and Responsibilities:1. Business Development & Market Expansion**
- Identify and develop new business opportunities for diagnostic and laboratory services.
- Visit doctors, clinics, hospitals, and healthcare professionals to promote lab packages and services.
- Establish tie-ups with corporate offices, schools, wellness programs, and health camps.
- Achieve monthly targets for patient volume, referrals, and revenue growth.

**2. Doctor Relationship Management**
- Maintain strong professional relationships with referring doctors and consultants.
- Regularly update doctors about new tests, health packages, and promotional offers.
- Handle doctor-related feedback, complaints, or service issues promptly.
- Maintain a referral tracker and ensure timely acknowledgment of doctor support.

**3. Field Marketing Activities**
- Organize and participate in health camps, awareness programs, and community outreach events.
- Distribute brochures, flyers, and promotional materials in designated territories.
- Conduct door-to-door marketing in target residential and corporate zones.
- Collect and record leads systematically for follow-up and conversion.

**4. Customer Engagement & Service Promotion**
- Educate patients and clients about available tests, packages, and diagnostic facilities.
- Ensure brand visibility at partner clinics, hospitals, and collection centres.
- Gather customer feedback and share insights for service improvement.
- Support the front desk in conversion of walk-in inquiries when required.

**5. Reporting & Coordination**
- Submit daily and weekly field visit reports with details of visits, leads, and closures.
- Coordinate with the operations, finance, and HR departments for smooth marketing execution.
- Track competitor activities, pricing, and new market trends to provide inputs to management.
- Ensure timely submission of expense and travel claims as per policy.

**6. Compliance & Professionalism**
- Adhere to company policies, ethical marketing practices, and confidentiality norms.
- Maintain professional conduct, punctuality, and grooming at all times.
- Represent the organization with integrity and ensure a positive brand image.

**Qualification & Experience**:

- **Education**: Any Graduate / MBA in Marketing preferred.
- **Experience**: 1-3 years of experience in healthcare marketing, diagnostics, or hospital industry.
- **Freshers** with strong communication skills and interest in healthcare marketing may also apply.

**Key Skills Required**:

- Excellent communication and interpersonal skills.
- Strong negotiation and relationship-building abilities.
- Good knowledge of local geography and healthcare market.
- Target-oriented with a proactive and positive attitude.
- Basic computer literacy (MS Office, CRM tools).

**Job Title**: Marketing Executive - Diagnostic & Laboratory Services

**Department**: Marketing & Business Development

**Reporting To**: Marketing Manager / Centre Head / Regional Manager

**Location**: Vellore

**No of Positions**: 7

**Salary**: up to Rs.25000/- + Allowance

**Two Wheeler Must**

**Immediate Joiners Required**

Please share the openings to your friends and groups too.

**Job Types**: Full-time, Permanent

Pay: Up to ₹25,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Work Location: In person