Digital Content Designer

6 days ago

Bengaluru Karnataka, India RETAIL SERVICE COMPANY Full time

**Roles and responsibilities**
- **Create content**: Design and produce a wide variety of content, including text (UX copy, articles), visuals (graphics, infographics), videos, and interactive elements for websites, apps, and social media.
- **Strategize content**: Develop and implement content strategies and style guides that align with user needs and brand objectives.
- **Conduct research**: Use data and user feedback from methods like user research and usability testing to inform content decisions.
- **Collaborate across teams**: Work closely with product managers, UX designers, developers, and marketing to ensure content integrates seamlessly with the overall product design.
- **Optimize content**: Ensure content is consistent, on-brand, and optimized for search engines (SEO) and user experience.
- **Maintain and update**: Manage and update content using content management systems (CMS) and oversee content throughout its lifecycle.
- **Ensure accessibility**: Design content that is accessible to all users, including those with disabilities.

**Essential skills and qualifications**

**Hard skills**
- **Writing and editing**: Strong, user-centric writing skills with a focus on clarity, conciseness, and scannable content.
- **Design software**: Proficiency with design and prototyping tools such as Figma (Good to have) and the Adobe Creative Suite (Illustrator, Photoshop, Premiere Pro) must have.
- **Content management systems (CMS)**: Experience working with content management platforms to publish and manage digital content.
- **Search engine optimization (SEO)**: Knowledge of best practices for optimizing digital content to improve visibility in search results.
- **Digital media production**: Experience creating and editing different media types like video, audio, and graphics.

**Soft skills**
- **Collaboration**: The ability to work effectively with cross-functional teams, including developers, designers, and marketers.
- **Problem-solving**: A proactive mindset for identifying design and content issues and developing creative solutions.
- **Communication**: Exceptional verbal and written skills for presenting ideas and feedback to stakeholders.
- **Adaptability**: The flexibility to work in a fast-paced, iterative, and evolving digital environment.
- **Data analysis**: Using data and analytics to inform content decisions and measure performance.

**Typical qualifications**

While specific requirements vary by company, common qualifications include:

- **Education**: A bachelor's degree in a relevant field such as Communications, Design, Marketing, or English.
- **Experience**: A portfolio demonstrating relevant experience in content creation, UX writing, or digital design.
- **Certifications**: Professional certifications in UX design, content strategy, or specific design software can be beneficial.

Pay: ₹30,000.00 - ₹50,000.00 per month

**Benefits**:

- Flexible schedule
- Health insurance

Work Location: Remote

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