Social Media Marketing Executive

4 days ago

Jayanagar Bengaluru Karnataka, India Mellow Voyages Full time

**Position**: Social Media Execu
**Location**: Bangalore, India (Remote options available)
**Company**: Mellow Voyages Pvt LTD

About Mellow Voyages:
Mellow Voyages is a travel agency dedicated to crafting unforgettable travel experiences. We specialize in customized travel packages, offering hotel bookings, flight bookings, train bookings, and visa assistance across India, Southeast Asia, Europe, and the UK. Our goal is to inspire wanderlust and make travel planning a seamless experience for our clients.

Role Overview:
We are looking for a creative and enthusiastic Social Media Intern to join our team at Mellow Voyages. As a Social Media Intern, you will assist in managing and growing our social media presence, helping to drive engagement and connect with our target audience. This role is perfect for someone who loves travel, is passionate about social media, and is eager to gain hands-on experience in digital marketing.

Key Responsibilities:

- **Content Creation**:

- Assist in creating engaging content for social media platforms, including Instagram, Facebook, Twitter, and LinkedIn.
- Develop visually appealing graphics, videos, and posts that align with the brand's voice and values.
- Write compelling captions and descriptions to accompany posts.
- **Social Media Management**:

- Help manage and schedule posts across various platforms using social media management tools.
- Monitor social media channels for comments, messages, and engagement, and respond promptly to inquiries.
- Assist in organizing and running social media campaigns and contests to increase brand visibility.
- **Market Research**:

- Stay updated on travel industry trends, popular hashtags, and best practices in social media marketing.
- Research competitor activities and new content ideas to ensure Mellow Voyages stays ahead of trends.
- **Analytics & Reporting**:

- Track and analyze the performance of social media posts and campaigns.
- Provide regular reports on key metrics like engagement rates, follower growth, and content performance.
- Use insights to suggest improvements and optimize future content.

Key Skills & Qualifications:

- **Education**: Pursuing or recently completed a degree in Marketing, Communications, Journalism, or a related field.
- **Social Media Savvy**: Familiarity with major social media platforms (Instagram, Facebook, Twitter, LinkedIn, etc.).
- **Creativity**: Strong writing and graphic design skills, with an eye for visual storytelling.
- **Communication Skills**: Excellent written and verbal communication skills.
- **Basic Graphic Design Skills**: Experience with tools like Canva, Adobe Spark, or basic video editing software is a plus.
- **Organizational Skills**: Ability to manage time effectively and meet deadlines.
- **Passion for Travel**: Interest in the travel industry and eagerness to explore new destinations and cultures.

What We Offer:

- Hands-on experience with social media marketing in a dynamic and supportive environment.
- Mentorship and guidance from experienced marketing professionals.
- Opportunities to contribute to creative campaigns and build a portfolio of work.
- Stipend and potential for future opportunities based on performance.
- Free access to exclusive travel content and insights into the travel industry.

Pay: ₹12,000.00 - ₹18,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Provident Fund

**Education**:

- Bachelor's (preferred)

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

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