Associate Dir, Brand

Job ID: 29256

Location: Mumbai, IN

Area of interest: Private Banking & Wealth Management

Job type: Regular Employee

Work style: Office Working

Opening date: 21 May 2025

**JOB SUMMARY**
- Planning, executing and measuring digital sales and marketing campaigns across asset and liability products of the bank including content and SEO strategy for the same. Responsible for managing and building the end to end online sales funnel funnel to aid business objectives and maintain a strong brand presence across the mentioned products and services. Minimum 6 years of digital marketing experience in acquisition, sales/digital sales, media buy, content creation at mid-level capacity. In-depth knowledge and experience using various digital marketing platforms and tools.**RESPONSIBILITIES**

**Strategy**
Drive digital sales and marketing campaigns and initiatives in line with Group and business objectives. Contribute to increase in digital sales, brand awareness, consideration, and conversion via digital channels - organic, paid and social media, content generation and search engine optimisation. Media budget planning, execution, and optimisation of campaigns to maximise digital KPIs in line with overall strategy for the liability and wealth products and services. Drive sales metrics from lead generation to conversions and quality of conversions. Drive innovation, create cutting edge marketing communication across platforms and leverage new trends affecting the industry. Leverage expertise on campaign and channel analysis and reporting, including Google Analytics/Adobe Analytics experience.**Business**
Focus on end to end sales funnel management, right from lead generation and performance campaigns to drive customer acquisition/conversion across asset, liability and wealth products and services, within budgets. Monitoring key KPIs that affect business metrics across website and driving growth strategies to enable paid and organic business through website. Lead and execute SEO strategy, develop SEM and paid digital/social campaigns. Develop and drive content strategy for the above-mentioned products and services. Identify and build strategic relationships and partner with brands, agencies and vendors for lead generation. Engage and collaborate with key stakeholders to meet objectives.**Processes**
End to end digital campaign planning, media planning, content creation and execution along with sales funnel management. Partner with creative, performance, content, and SEO agencies to deliver KPIs as per strategy and conduct timely reviews to optimise performance. Adhere to Group standards and guidelines and work within the operational risk framework while executing campaigns. Liaison across functions to ensure seamless execution. Collaborate with other team and provide digital support to campaigns and other initiatives.**People & Talent**
Manage key internal and external stakeholders and collaborate to achieve business and role objectives. Lead through example and embody appropriate culture and values within the team.**Risk Management**
Ensure that execution is in compliance with Group and Business policies, procedures, standards and codes. Operate withing the risk management framework without exception and ensure effective processes are established and maintained to identify, manage, monitor and report risk.**Governance**
Effectively and collaboratively identify, escalate, mitigate and resolve risk and compliance matters. Ensuring adherence to laws and regulations, internal risk and compliance policies and the Group Code of Conduct. Proactive identification of risks and concerns, including escalations. Timely mitigation of risks and resolution of issues including collaboration with all relevant stakeholders functions, and establishment of relevant controls. Prompt escalation and action upon detection of risk and compliance weaknesses. Working on actionable /deliverable from the various GIA review and concurrent audit findings**Regulatory & Business Conduct**
Display exemplary conduct and live by the Group’s Values and Code of Conduct.
Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.**Key Stakeholders**
- Distribution/Sales teamBusiness (Product and Segment) teams and VCGMs/MDs
AnalyticsDigital Banking
CABMGroup Brand and Marketing
Compliance
Legal
Client Experience
Operations/GBS
Empanelled agencies and vendors**Other Responsibilities**
Embed Here for good and Group’s brand and values in India Digital Marketing team; Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures**Qualification**
- Experience in r