Brand Marketing Associate

4 days ago

Mumbai Maharashtra India, Maharashtra Binca Games Full time

Position SummaryWe are seeking a dynamic and creative Brand Marketing Associate to join our marketing team. This role is perfect for an early-career professional passionate about building and growing brands across both digital and traditional marketing channels. You'll play a key role in developing and executing comprehensive marketing strategies that drive brand awareness, engagement, and growth.Key ResponsibilitiesBrand Strategy & DevelopmentSupport the development and execution of brand marketing strategies that align with business objectivesAssist in maintaining brand consistency across all marketing touchpoints and communicationsConduct market research and competitor analysis to identify brand positioning opportunitiesHelp develop brand guidelines and ensure adherence across all marketing materialsDigital MarketingManage and grow social media presence across multiple platforms (Instagram, Facebook, LinkedIn, TikTok, etc.)Create engaging content for digital channels including graphics, videos, and written copyExecute email marketing campaigns and analyze performance metricsSupport SEO/SEM initiatives and website content optimizationMonitor online brand reputation and engage with customers on digital platformsTraditional MarketingAssist in planning and executing offline marketing campaigns (print, radio, events, etc.)Coordinate with vendors for promotional materials, signage, and branded merchandiseSupport event marketing including trade shows, pop-ups, and community eventsHelp manage public relations efforts and media outreachAnalytics & ReportingTrack and analyze marketing campaign performance across all channelsPrepare monthly reports on brand awareness metrics, engagement rates, and ROIUse data insights to optimize future marketing strategies and tacticsMonitor brand sentiment and customer feedback across various touchpointsCross-functional CollaborationWork closely with sales, product, and customer service teams to ensure brand alignmentCoordinate with external agencies, freelancers, and vendorsSupport internal communications and employee brand engagement initiativesRequired QualificationsBachelor's degree in Marketing, Communications, Business, or related field1-3 years of experience in marketing, communications, or related fieldStrong understanding of digital marketing platforms and social mediaExcellent written and verbal communication skillsProficiency in design software (Canva, Adobe Creative Suite) preferredExperience with marketing analytics tools (Google Analytics, social media insights, etc.)Creative mindset with strong attention to detailAbility to manage multiple projects and meet deadlines in a fast-paced environment

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