Associate - Brand Marketing

3 weeks ago

Mumbai Maharashtra India, Maharashtra The Souled Store Full time

About us:The Souled Store is a homegrown youth casual-wear brand started in 2013. We are one of India’s largest online merchandising platforms with licenses like Disney, Warner Bros., WWE, IPL, Viacom18 to name a few. Apart from selling products with themed designs such as superheroes, movies, TV shows, and cartoons, the brand also is at the forefront of the latest youth style and fashion trends. In addition to core men and women wear apparel categories, we are also in the process of expanding to new categories and introducing new product lines in the existing categories like activewear, supima products, innerwear, personal care products like perfumes and very recently launched footwear and kidswear.Although we are primarily an online brand, we’ve expanded in the offline retail space as well and have 60+ offline stores and further expansion in pan India.The Souled Store was born out of the idea of loving what you do, from the soul. We believe that people do their best work when they love what they do. There are too many Monday mornings and you can’t go dreading every single one of them. Over the years, we have built a strong team of like-minded people that work smart, own their work, and think like leaders. If you identify with what we do and are interested in being a part of an aggressively growing brand, we would love to have you on board.Influencer Marketing:Scope and onboard influencers who fit the brand’s tone and audience.Develop creative briefs and write engaging scripts. Coordinate operations for products for influencers. Ensure all content and assets go live. Provide accurate feedback on influencer assets. Co-ordinating with the performance marketing team for ad assets. Curating PR packages for influencers for gifting. Retail Marketing:Plan and execute store photoshoots and video shoots.Create store content for ads. Manage in-store branding and visual identity.Co-ordinate and get influencers for retail store videos.Plan and execute retail events to enhance customer engagement. Execute ATL and BTL campaigns. Note : Our hiring team will review your application and should we find your background to be a fit for this role, we will be in touch. If you don't get a response from our team within seven days, please know that your profile may not be a match for our current requirements. However, we appreciate your interest and encourage you to explore future opportunities with us :)

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