Principal Digital Product Owner

**Group Company**: TVS Motor Company

**Designation**: Principal Digital Product Owner

**Office Location**: Electronic City (Territory)

**About TVS / Who are we?**

**Position Overview**:
We are looking for a talented and driven Digital Product & Project Manager to lead and oversee our international projects in the auto industry's digital domain. As the Digital Product & Project Manager, you will play a pivotal role in developing and managing digital products and experiences targeted at global markets. You will be responsible for driving innovation, ensuring seamless project execution, and delivering world-class digital solutions that enhance customer experiences and drive business growth.

**Responsibilities**:
**Digital Product Development**:

- Lead the ideation, conceptualization, and development of innovative digital products and experiences in the automotive sector.
- Collaborate with cross-functional teams, including UX/UI designers, software developers, data analysts, and marketers, to define product requirements and specifications.
- Conduct market research, customer surveys, and data analysis to identify user needs and preferences.
- Ensure products adhere to industry best practices, usability standards, and accessibility guidelines.

**Project Management**:

- Develop and execute project plans, timelines, and budgets for international digital projects.
- Define project scope, objectives, and deliverables, and ensure alignment with business goals.
- Monitor project progress, identify potential risks, and implement effective mitigation strategies.
- Foster clear and timely communication with team members and stakeholders to ensure project success.

**International Market Strategy (Good to have)**:

- Analyze international markets to identify digital trends and opportunities.
- Develop strategies for entering new markets, considering cultural, linguistic, and regulatory considerations.
- Work closely with regional teams to adapt digital products for specific market needs.

**User Experience and Testing**:

- Champion user-centric design principles throughout the product development lifecycle.
- Conduct usability testing, user feedback sessions, and A/B testing to optimize product performance and user satisfaction.
- Iterate and improve products based on user insights and data-driven decisions.

**Digital Marketing and Launch**:

- Collaborate with the marketing team to plan and execute digital product launches and marketing campaigns.
- Develop compelling product messaging and value propositions to resonate with target audiences.
- Monitor digital product performance, track KPIs, and analyze user behavior to inform marketing strategies.

**Stakeholder Management**:

- Build and maintain strong relationships with internal and external stakeholders, including technology partners, vendors, and international teams.
- Ensure alignment of project objectives with stakeholder expectations.

**Qualifications**:

- Bachelor’s degree in computer science/information technology, Business Administration, or a related field. Master's degree is a plus.
- Overall 10+ Years of experience & Proven 7+ Years of experience in digital product management and project management, preferably in the automotive industry or related fields.
- Solid understanding of digital technologies, software development processes, and user experience design principles.
- Demonstrated success in managing complex projects and delivering digital solutions on time and within budget.
- Strong analytical and problem-solving skills, with an ability to make data-driven decisions.
- Excellent communication and presentation skills to effectively convey ideas to technical and non-technical stakeholders.
- Up to date with the latest digital trends, technologies, and industry developments.
- Flexibility and adaptability to work in a fast-paced, dynamic environment.
- Willingness to travel internationally, as required, to support project activities and collaborate with global teams.

**Behavioural competency**:

- Rigor in Execution
- People Leadership
- Emotional Intelligence
- Customer Centricity
- Business Acumen
- Managing and leading change
- Long term perspective
- Communication skills
- Interpersonal relationship
- Personal Leadership

**Educational qualifications preferred**:

- **Category**:Bachelor's Degree, Master's Degree
- **Field specialization**:Product Management, General Management, Business Administration, Computer Science & Information Technology
- **Degree**:Bachelor of Engineering - BE, Bachelor of Technology - B. Tech, Master of Business Administration - MBA