Sales Officer

3 days ago

India Relaxo Footwears Full time

**Sales Officer**

**Department**:

- Sales**Work Location**:
**Grade**:

- O1/O2**Travel Required**:

- Yes**Reporting to**:
**Administrative**:

- ASM**Reported by**:

- None**Functional**:
**Minimum Job Requirements**

**Educational Qualification**:

- Any Graduation**Experience**:

- 3 - 5 yrs. in sales with exposure to Retail Sales and Distribution management in Footwear, FMCG or FMCD industry.**Any additional requirement**:
**Purpose of the Position (Job Summary)**
- To drive secondary sales and act as interface between distributor and retailers and increase market share for our product at end user**Key Roles and Responsibilities**

**Financial**
- Sharing the in-demand not-in-stock details with the ASM and assisting ASM in planning for primary based on demand capture of focus NPDs and focus articles
- Management and timely resolution of the claims received by the company from the trade partners

**Customer Oriented**
- Assisting distributor to liquidate stock of low demand articles/sizes and following up with distributor to ensure retailer demand fulfillment and helping distributor resolve outlet service gaps
- Sharing distributor’s market service feedback with ASM
- Resolving retailer complaints by investigating problems, developing solutions, preparing reports and making recommendations to ASM.

**People Oriented**
- Seeking ASMs counsel for resolving retailer/distributor complaints

**Internal Business Process**
- Identifying existing outlets not serviced by distributors and capturing new outlets added. Ensuring distributor coverage at these outlets
- Sharing information with ASM on prospective distributors, competitor information like Trade promotions, NPDs, engagement programs and reporting of market working
- Checking product availability & range and ensuring product visibility & merchandising utilization at Retail outlets
- Ensuring demand creation through product sampling for NPDs / Focus Articles and sharing the demand information with distributors and ASMs
- Ensuring retailer awareness on company products and trade promotions through market visits, catalogues / leaflets etc.
- Driving distributor to purchase articles with market demand and enhancing range selling

**Competencies**

**Technical/Functional**

**Behavioral**
- Selling skills
- Analytical skills
- Customer Orientation
- Interpersonal skills

**Key Responsibility Areas**

**Quantitative**

**Qualitative**
- % Revenue Contribution from NPDs in defined sales area
- Increase in Range Billing in defined sales area
- Incremental retail coverage
- Increase in % Demand Fulfilment of NPD / Focus Articles
- PJP adherence
- Timely Submission of Market Working reports
- Adherence to Market Working Norms
- Market intelligence & Relationship building

**Key Stakeholder Management**

**Internal**

**External**
- ASM
- MIS Admin team
- Distributors and Retailers

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