Digital Marketing Executive

3 days ago

Kolkata West Bengal, India Linquest Global Consulting Private Limited Full time

**About Client**: One of the leading stationary manufacturing company.
**Position**: Digital Marketing Executive
**Location**: Kolkata

**Job Type**: Full-time opportunity, Direct payroll

**Education**:MBA/PGDM in Marketing

**Work Experience**: 2+ years in digital marketing

**Competencies Required**: Having a portfolio and a proven track record of successfully executed digital marketing campaigns and PPC campaigns.
**Mandatory Technical Skills**:

- Competitive Analysis
- Content Curation and Marketing
- Conversion Rate Optimization
- Digital Marketing Analytics
- Google Ads and Google Analytics
- Marketing Budget Management
- Pay Per Click (PPC)
- Search Engine Marketing (SEO and SEM)
- Social Listening
- Web Analytics and Website Optimization( Word Press )

**Responsibilities**:
**1. Digital Strategy Development**:
Collaborate with cross-functional teams to develop comprehensive digital marketing strategies aligned with business goals. Analyze market trends, competitor activities, and customer behavior to identify opportunities and threats.

Plan and execute engaging social media campaigns across platforms such as Facebook, Instagram, Twitter, LinkedIn, etc.

**3. Content Creation and Management**:
**4. SEM and SEO**:
Set up conversion, pixel, and event tracking on the website and across various digital platforms

**5. Paid Advertising for E-commerce sales**:
Plan, execute, and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, etc. Manage budget allocation, bid strategy, and targeting to maximize ROI.

**6. Campaign Analysis and Budget Management**:
Analysis of Digital Campaigns of competitors.

Data analysis and share insights periodically.

Prepare reports & presentations.

Plan digital marketing calendar and manage the campaign wise budget.

**Job Types**: Full-time, Permanent

**Salary**: ₹28,000.00 - ₹33,000.00 per month

Application Question(s):

- Do you have experience in executing PPC campaign marketing? This is mandatory experience for this opening.
- Do you have experience in SEO & SEM ?
- What is your current CTC?
- What is your expected?

**Education**:

- Bachelor's (required)

**Experience**:

- Digital marketing campaigns: 2 years (required)
- PPC Campaign Management: 2 years (required)

Work Location: In person

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