Digital Marketing Executive

2 weeks ago

Chennai Tamil Nadu, India Emerging Alliance Full time

**Key Responsibilities**:
Campaign Planning & Execution
- Plan and execute integrated digital marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other paid media platforms.
- Continuously optimize campaigns for better ROI, CPL, and lead quality.

SEO & Website Optimization
- Oversee on-page and off-page SEO strategies to improve organic visibility.
- Collaborate with content and web teams to enhance site structure, performance, and keyword targeting.

Analytics & Reporting
- Monitor and analyze campaign performance using Google Analytics, Ads Manager, and other tools.
- Prepare weekly/monthly reports with actionable insights and recommendations.

Audience Targeting & Lead Generation
- Define and refine audience personas and targeting strategies.
- Test new platforms, ad creatives, and messaging to drive higher lead conversion.

Cross-functional Collaboration
- Work closely with the content, design, and sales teams to align messaging and campaigns.
- Stay updated with digital trends and recommend best practices to the team.

Pay: ₹12,000.00 - ₹15,000.00 per month

Schedule:

- Day shift

Work Location: In person

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