
Social Media Executive
3 days ago
**About VaThala**:
VaThala is a leading healthcare platform that connects doctors, nurses, physiotherapists, elderly care providers, wound care specialists, and yoga trainers with patients for home services. We are looking for a creative, detail-oriented, and results-driven **Social Media Strategist** to strengthen our brand presence, engage our audience, and boost app downloads across multiple platforms.
**Key Responsibilities**:
- Develop and execute engaging social media strategies to promote VaThala’s services and offers.
- Plan, create, and schedule platform-specific content (Facebook, Instagram, LinkedIn, YouTube, etc.).
- Edit and enhance videos, reels, and photos for social media using tools like CapCut, Premiere Pro, or Canva.
- Run targeted ad campaigns to increase app downloads and service bookings.
- Create storytelling content showcasing healthcare services, success stories, and customer testimonials.
- Monitor and analyse performance metrics (engagement, reach, conversions) and optimise campaigns.
- Stay ahead of social media trends, especially in healthcare and service-based industries.
- Collaborate with the marketing and design teams to ensure consistent branding and messaging.
**Requirements**:
- Proven experience as a Social Media Strategist, Social Media Manager, or similar role.
- Strong understanding of social media algorithms, ad platforms, and analytics tools.
- Video and image editing skills for creating high-quality social content.
- Creative mindset with strong content writing and storytelling skills.
- Experience in running paid campaigns on Facebook, Instagram, and Google.
- Basic graphic design skills (Canva, Photoshop, or similar) are a plus.
- Excellent communication, organisation, and time-management skills.
Pay: ₹15,000.00 - ₹22,000.00 per month
Work Location: In person
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