PPC Executive

2 weeks ago

Noida Sector Noida Uttar Pradesh, India Execube Digital LLP Full time

**Location**: Noida sector 4

**Experience**: 2 Years in eCommerce PPC/SEM

**Job Type**: Full-Time

**Salary: 15,000 to 20,000**

We are seeking a talented and analytical PPC Executive with a minimum of 2 years of experience in the eCommerce industry to join our digital marketing team. In this role, you will manage and optimise our Pay-Per-Click (PPC) campaigns across various platforms to drive traffic, conversions, and growth. If you have a strong understanding of digital advertising in eCommerce and are data-driven, we’d love to hear from you

**Key Responsibilities**:

- **Campaign Management**: Create, manage, and optimise PPC campaigns across platforms like Google Ads, Facebook, and Instagram, focusing on ROI and performance metrics.
- **Keyword Research & Strategy**: Conduct keyword research, competitor analysis, and audience targeting to improve ad relevance and reach.
- **Ad Copy & Creative Coordination**: Develop effective ad copy and collaborate with the creative team to ensure visuals align with brand standards and campaign objectives.
- **Performance Tracking**: Use analytics tools like Google Analytics, SEMrush, and platform-specific insights to track, measure, and report on campaign performance.
- **Budget Management**: Efficiently manage campaign budgets and ensure maximum cost-efficiency while meeting targeted KPIs.
- **A/B Testing**: Conduct A/B tests on ad copy, images, and landing pages to improve click-through rates (CTR) and conversion rates.
- **Reporting & Analysis**: Prepare detailed reports and insights on campaign performance, identifying trends, issues, and opportunities for improvement.
- **Competitor Analysis**: Monitor competitor strategies and keep up with industry trends to identify potential opportunities for optimization and growth.
- **Conversion Rate Optimization (CRO)**: Work with the team to optimise landing pages and user experience to improve conversion rates.

**Requirements**:

- 2+ years of experience managing PPC campaigns in the eCommerce sector. (mandatory)
- Hands-on experience with Google Ads, Facebook Ads, and Google Analytics.
- Strong analytical skills and proficiency in MS Excel or Google Sheets for data analysis.
- Familiarity with SEO principles, keyword tools, and competitor analysis.
- Ability to multitask, prioritize, and manage time effectively.
- Excellent written and verbal communication skills.

**Preferred Qualifications**:

- Google Ads Certification or Facebook Blueprint Certification.
- Experience with eCommerce platforms like Shopify, Magento, or WooCommerce.
- Knowledge of advanced PPC strategies, including remarketing, display ads, and shopping ads.

**Join our team and help us drive success in a fast-paced eCommerce environment**

**Job Types**: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

**Benefits**:

- Paid sick time

Schedule:

- Monday to Friday

**Experience**:

- total work: 2 years (required)

Work Location: In person

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