SEO Executive

**Job Position**

Digital Marketing Executive (SEO and PPC)

**Industry**

Statistics, Artificial Intelligence, Machine Learning, Data Science - Consulting and Outsourcing.

**Position**

Full Time.

**Division**

Digital Marketing

**Reports to**:
Marketing Supervisor.

**About Company**

Guires Group is a renowned global provider of services in advanced Contract Research, Data Science, Development, Pilot Manufacturing, Education, Consulting and outsourcing. Under our diverse brand portfolio, we are dedicated to facilitating the development of innovative products and solutions across diverse industries."

**Job Function**

Your role involves leveraging industry-best digital marketing practices to generate leads and aligning your strategies with the customer conversion rate, ensuring a successful transition from leads to customers. Additionally, you will collaborate closely with web developers and content writers to gain insights into the strategies they employ as initial inputs. It's essential to assess whether these inputs contribute to the desired outcomes, including reaching the target customer base and the services outlined during the initial planning phase. Furthermore, you should establish effective communication with the production team to gain a comprehensive understanding of the services they provide, the target audience, customer personas, and potential keywords. This knowledge will be instrumental in planning and executing your promotional efforts.

**Work Schedule**:
Internship, Monday to Saturday, 9.30a.m. to 6:30pm. Hours may vary on occasion, depending on workload. Second and Fourth Saturday Holiday.

**Salary**

₹ 25000-35,000/- Per Month.

**Req. Qualification**:
A master’s or bachelor’s degree in engineering or data science related field.

**Req. Experience**:
None. However, a strong passion for writing and the ability to learn quickly in the field of writing are essential.

**Req. Knowledge and Skills**:
**Must Have Skills and Competencies**
- Keyword Research
- On-Page SEO
- Off-Page SEO
- Technical SEO
- SEO tools - e.g., SEMRUSH
- Content optimization
- Local SEO
- Authorship, metadata, Schema & Rich Snippets
- Social Media and Web Analytics
- Market Research Techniques, data analysis
- Strategic Planning Principles
- Excellent Presentation and analytical Skills
- Content Strategy
- Research Skills
- Adaptability
- Audience Understanding
- Communication
- Time Management
- Ethical Conduct

**Good to Have Skills and Competencies**
- Video SEO
- Voice Search Optimization
- Schema Markup
- Coding Skills - HTML and CSS for making minor adjustments.
- A/B testing
- Social Media Integration
- Mobile SEO
- Content Marketing

**Key Responsibilities**

**Data Analysis and KPI Setting**:

- Analyze data from various sources, including Google Analytics, Google Search Console, Google My Business, Facebook, Keyword List, and SEMRUSH competitor reports.
- Understand the current marketing landscape and set Key Performance Indicators (KPIs) aligned with lead generation targets.
- Configure KPIs within Guires ERP for monitoring and reporting purposes.

**Campaign Planning and Execution**:

- Plan marketing promotion campaigns based on the established KPIs and action plans.
- Execute campaigns according to the defined indicators and timelines.
- Acquire High Quality Backlinks.
- Link Prospecting: Identifying potential websites, directories, and platforms for acquiring high-quality backlinks through research and analysis.
- Outreach Support: Collaborate with the team to help in reaching out to website owners, bloggers, and influencers for guest posting opportunities and link placements.

**Performance Reporting**:

- Generate weekly and monthly performance reports.
- Evaluate campaign performance and identify factors contributing to negative scores.
- Submit detailed reports to team leads for review and analysis.

**Monitoring Algorithm Updates**:

- Stay informed about Google algorithm updates and other relevant industry changes.
- Understand their potential impact on marketing strategies and adapt accordingly.

**Key Performance Indicators (KPIs)**:

- Track the number of leads achieved per week against predefined targets.
- Measure the successful implementation of new marketing strategies.
- Assess client satisfaction levels and incorporate feedback into strategies.

**Compliance and Reporting**:

- Follow company policies and procedures in all marketing processes.
- Adhere to ethical and best practices marketing functions.
- Ensure best practices while writing content and drafting marketing materials.

**Reporting**:

- Submit weekly and monthly reports to the manager, providing updates on campaign progress and key performance indicators based on the targets set.

Your role is integral to achieving lead generation goals and ensuring the effectiveness of digital marketing strategies. By analyzing data, setting KPIs, planning and executing campaigns, and closely monitoring industry updates, you