PPC Executive

2 weeks ago

Gandhinagar, India Rayvat Outsourcing Full time

**Job Title: PPC Executive**

**Location**: Gandhinagar, Ahmedabad, Gujarat

**Job Type**: Full-time

**Salary**: Upto 2,50,000 /Per Annum

**Experience Level**: 1+ year

**Job Overview**:
**Responsibilities**:

- Develop and implement effective PPC strategies to drive targeted traffic, increase conversions, and maximize return on investment (ROI).
- Conduct keyword research, analyze competition, and identify new opportunities for PPC campaigns.
- Create and manage PPC campaigns, including ad copy writing, landing page optimization, bid management, and budget allocation.
- Continuously monitor campaign performance, analyze data, and make data-driven decisions to optimize campaigns for better results.
- Stay up-to-date with the latest trends, best practices, and algorithm updates in the PPC advertising landscape.
- Collaborate with the digital marketing team to align PPC campaigns with overall marketing strategies and goals.
- Generate detailed reports and provide insights on campaign performance, recommendations for improvement, and return on investment (ROI) analysis.

**Qualifications**:

- Bachelor's degree in marketing, advertising, or a related field (preferred but not mandatory).
- Minimum of 1+ years of experience in PPC campaign management, preferably with Google Ads and Bing Ads certifications.
- Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
- Excellent written and verbal communication skills.
- Familiarity with web analytics tools, such as Google Analytics.
- Knowledge of landing page optimization and conversion rate optimization (CRO) techniques.
- Ability to work in a fast-paced environment and handle multiple projects simultaneously.
- Proficiency in Microsoft Office suite and project management tools.

**Benefits**:

- Competitive salary and performance-based bonuses.
- Opportunities for professional growth and development.
- Collaborative and innovative work environment.
- Alternative Saturday Off.
- Exciting projects and a chance to work with cutting-edge technologies.

**How to Apply**:
Join our team and play a crucial role in driving organic traffic and online success for our clients through effective paid marketing strategies

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