SEO Executive
3 days ago
**Responsibilities**:
- Execute tests, collect and analyze data and results, identify trends and insights in
order to achieve maximum ROI in paid search campaigns.
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Conduct full-scale SEO audit (technical, on-page, and off-page) on both mobile and
desktop website versions to provide recommendations for improvement in key areas
such as keyword optimization on meta tags and images, content quality, and link
building.
- Optimize copy and landing pages for search engine marketing.
- Perform ongoing keyword discovery, expansion and optimization.
- Manage SEO-related assets, tools/platforms including Google My Business, Google
Search Console, Google Analytics, Google Keyword Planner, Ahrefs, Semrush,
Majestic, Screaming Frog,
- Work with the development team to ensure SEO best practices are properly
implemented on newly developed code.
- Work with editorial and marketing teams to drive SEO in content creation and
content programming.
- Recommend changes to website architecture, content, linking and other factors to
improve SEO positions for target keywords.
**Requirements and skills**:
Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer
acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight,
Omniture, WebTrends)
**Salary**: ₹40,000.00 - ₹60,000.00 per month
Schedule:
- Evening shift
Ability to commute/relocate:
- Infocity, Gandhinagar - 382007, Gujarat: Reliably commute or planning to relocate before starting work (required)
**Education**:
- Bachelor's (preferred)
**Experience**:
- SEO: 3 years (preferred)
- PPC Campaign Management: 3 years (preferred)
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