PPC Executive

2 weeks ago

Gandhinagar, India SpreadMe Digital Pvt. Ltd Full time

We are looking for a tech-savvy search engine marketing specialist to manage our PPC marketing campaigns. As an SEM specialist, you will be required to conduct and analyze keyword research, design and implement pay-per-click (PPC) campaigns, and measure paid advertising performance analytics.

To be a successful SEM specialist, you should possess a strong understanding of SEM techniques and excellent marketing skills. A top-notch SEM specialist should be able to accurately interpret keyword and ranking research and implement marketing campaigns that maximize the company's ROI for paid advertising.

**Search Engine Marketing Specialist Responsibilities**:

- Meeting with the design, writing, and marketing teams to ideate and define advertising requirements.
- Conduct market research on keywords, consumer trends, and competing brands.
- Analyzing and interpreting research and analytic data to inform the marketing strategy.
- Designing and developing online marketing campaigns to maximize search engine returns and website traffic.
- Implementing PPC advertising campaigns and PPC best practices.
- Monitoring SEM analytics such as redirects, click rates, and customer acquisition rates.
- Managing and adjusting PPC budgets to ensure maximum ROI for paid adverts.
- Coordinating with the designers and writers to ensure that all content is aligned with PPC best practices.
- Generating performance reports and analytics for presentation and review.
- Keeping up to date with the latest advancements in search trends, PPC strategies

**Search Engine Marketing Specialist Requirements**:

- Bachelor's degree in marketing, communications, or similar.
- Proficiency with analytics and PPC platforms such as Google Analytics, Google AdWords, and Facebook Business Manager.
- Strong understanding of SEM / PPC techniques and best practices.
- Basic understanding of HTML, CSS, and JavaScript.
- Exceptional research and analytic skills.
- Excellent computer skills with programs such as MS Office and Google Suite.
- Exceptional written and verbal communication skills.

Pay: ₹15,000.00 - ₹25,000.00 per month

**Benefits**:

- Paid sick time
- Paid time off

Schedule:

- Fixed shift

Supplemental pay types:

- Performance bonus

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

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