Digital Marketing Executive

**Job Title**: Digital Marketing Executive

**Company**: Liasotech Private Limited
**Location**: Jamshedpur, Jharkhand
**Industry**: Oil Filtration Machine Manufacturing
**Salary Range**: ₹1.8 LPA - ₹2.5 LPA (inclusive of all statutory benefits & compliances as per Private Limited company norms)
**Employment Type**: Full-Time, Permanent
**Reporting To**: Marketing Manager / Senior Management

**Company Overview**:
**Liasotech Private Limited** is a leading manufacturer of oil filtration machines, offering reliable, energy-efficient, and innovative solutions to a wide range of industrial clients. With a commitment to quality and sustainability, we are expanding our digital presence to connect with customers nationwide and globally.

**Job Summary**:
**Key Responsibilities & Duties (KRA)**:

- **Digital Campaigns & Lead Generation**:

- Use marketing automation tools and landing pages to capture and qualify leads.
- **Content Creation & Writing**:

- Write and publish SEO-friendly content for blogs, website, newsletters, product brochures, and social media.
- Create marketing collaterals (banners, infographics, case studies) in coordination with design tools or graphic teams.
- **Search Engine Optimization (SEO)**:

- Implement on-page and off-page SEO strategies to improve search rankings and visibility.
- Conduct keyword research and competitor analysis.
- **Social Media Marketing**:

- Plan and manage posts across LinkedIn, Facebook, and YouTube.
- Track analytics and engagement for continuous improvement.
- **Website Management**:

- Update and manage website content, product pages, and inquiry forms.
- Track web traffic using Google Analytics and optimize user experience.
- **Budgeting & Reporting**:

- Track monthly digital spending and ROI on campaigns.
- Provide performance reports with actionable insights.

**Key Performance Areas (KPA)**:

- Number of qualified leads generated per month.
- Website traffic growth and keyword ranking improvements.
- Engagement rates on social media platforms.
- Volume and quality of original content published.
- Campaign ROI and adherence to planned digital marketing budget.

**Standard Operating Procedures (SOPs)**:

- **Lead Generation SOP**:

- Define target segment → Choose appropriate channel → Run campaign → Collect leads → Qualify and report.
- **Content Creation SOP**:

- Topic research → Draft content → SEO optimization → Internal review → Publish and share.
- **Social Media SOP**:

- Prepare monthly calendar → Create post copy & visuals → Schedule using tools → Monitor & reply to engagement.
- **SEO Management SOP**:

- Conduct site audit → Implement changes → Build backlinks → Monitor ranking and traffic via analytics tools.
- **Reporting & Budget SOP**:

- Track campaign spend → Compile KPIs → Evaluate against goals → Share monthly report with leadership.

**Required Qualifications & Skills**:

- Bachelor’s degree in Marketing, Mass Communication, Digital Media, or a related field.
- 1-2 years of experience in digital marketing, preferably in B2B or industrial sectors.
- Hands-on knowledge of SEO, Google Ads, Meta Business Suite, Google Analytics, Canva, and WordPress.
- Strong writing skills for technical and promotional content.
- Ability to work independently and manage multiple campaigns with deadlines.

**Perks & Benefits**:

- PF, ESIC, Gratuity, and other benefits as per statutory compliance
- Paid leaves, holiday allowance, and bonus eligibility
- Learning & development support (tools, courses, certifications)
- Growth opportunities in a technology-driven industrial company
- Safe and inclusive work culture

**How to Apply**:
**“Application for Digital Marketing Executive - Jamshedpur”**

**Job Types**: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Flexible schedule
- Internet reimbursement
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund

Ability to commute/relocate:

- Jamshedpur, Jharkhand: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 2 years (required)

**Language**:

- Fluent English (required)

**Location**:

- Jamshedpur, Jharkhand (required)

Willingness to travel:

- 25% (preferred)

Work Location: In person