Sales & Marketing Executive

6 days ago

Surendranagar, India Siddhi Safe Full time

A **Field Marketing Executive** is responsible for executing and overseeing on-the-ground marketing strategies to promote products, services, or brands in local markets. They typically work closely with regional sales teams, marketing managers, and other stakeholders to increase brand awareness and drive sales through local, face-to-face marketing efforts.

**Key Responsibilities**:

- **Campaign Execution**:

- Implement local marketing campaigns, promotions, and events.
- Ensure the smooth execution of in-store activations, product demonstrations, and other field-based marketing strategies.
- **Market Research**:

- Conduct research to understand the local market, including customer preferences and competitor activity.
- Gather customer feedback and insights to improve marketing strategies.
- **Brand Awareness**:

- Increase brand visibility in specific regions or territories.
- Promote brand messages through targeted events, partnerships, and community-based activities.
- **Event Management**:

- Plan and coordinate local events, trade shows, and product launches.
- Manage logistics for events, ensuring that all materials and promotional tools are available.
- **Collaboration**:

- Work closely with the sales team to align marketing activities with sales goals.
- Support and train local partners, retailers, or distributors in marketing and sales initiatives.
- **Reporting & Analysis**:

- Track and report on the effectiveness of field marketing campaigns.
- Use data and feedback to improve future campaigns and strategies.
- **Budget Management**:

- Manage and allocate budgets for field marketing activities.
- Ensure that all campaigns stay within the allocated budget.
- **Customer Engagement**:

- Build and maintain relationships with key customers, stakeholders, and partners.
- Engage with consumers directly to promote products and collect valuable feedback.
- **Product Knowledge**:

- Develop deep product knowledge to effectively communicate product benefits and features during field activities.

**Skills and Qualifications**:

- **Education**: A degree in Marketing, Business, Communications, or a related field is often preferred.
- **Experience**: Previous experience in field marketing, events, or sales is beneficial.
- **Communication Skills**: Strong verbal and written communication skills for interacting with customers, teams, and stakeholders.
- **Organization & Time Management**: Ability to manage multiple events or projects at once and meet deadlines.
- **Problem-Solving**: Ability to handle challenges during events or campaigns and find solutions.
- **Teamwork**: Ability to collaborate with cross-functional teams and work independently when necessary.
- **Tech-Savvy**: Knowledge of CRM tools, social media platforms, and basic data analytics.

Pay: ₹11,385.77 - ₹16,000.00 per month

Schedule:

- Day shift

Work Location: In person

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