Content Strategist

2 days ago


Mohali Punjab, India Zouma Full time

Job Description: Content Strategist - Ecommerce DomainPosition Overview

Key ResponsibilitiesContent Strategy Development
- Develop and implement comprehensive content strategies aligned with business objectives and ecommerce goals
- Create content roadmaps for product launches, seasonal campaigns, and promotional activities
- Conduct market research and competitor analysis to identify content opportunities and gaps
- Collaborate with cross-functional teams including marketing, product, design, and sales to ensure content alignment

Ecommerce-Focused Content Creation
- Create compelling product descriptions, category pages, and landing page content that drives conversions
- Write engaging blog posts, buying guides, and educational content that supports the customer journey
- Craft social media content strategies tailored for ecommerce platforms and shopping behaviors
- Create content for various stages of the sales funnel from awareness to post-purchase retention

Content Optimization & Performance
- Implement SEO best practices to improve organic search visibility and drive qualified traffic
- Optimize product pages and content for search engines while maintaining user experience
- Analyze content performance metrics and KPIs to measure effectiveness and ROI
- Conduct A/B testing on content elements to improve conversion rates
- Monitor and report on content performance using analytics tools

Customer Experience Enhancement
- Develop content that addresses customer pain points and frequently asked questions
- Create comprehensive FAQ sections, help guides, and customer support content
- Design content strategies for different customer segments and personas
- Collaborate with customer service teams to identify content gaps and opportunities

Brand Voice & Consistency
- Maintain consistent brand voice and messaging across all content touchpoints
- Develop and maintain content style guides and brand guidelines
- Ensure all content aligns with brand values and ecommerce positioning
- Review and edit content created by team members and external contributors

**Job Types**: Full-time, Permanent

Pay: ₹25,000.00 - ₹100,000.00 per month

Schedule:

- Day shift

Work Location: In person


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