Paid Media Executive

**Paid Media Executive (Meta & Google Ads)**

**Location**:Mohali, Punjab (On-site)

**About Us**:
Offshore Marketers is a dynamic, data-driven digital marketing agency committed to delivering performance-focused solutions across SEO, paid media, funnels, and automation. We partner with clients across industries to help them grow and thrive in a competitive digital landscape.

We’re seeking an experienced **Paid Media Executive** with a strong understanding of Meta Ads and Google Ads campaigns. This role is ideal for someone who’s passionate about optimizing digital ad spend, driving measurable results, and staying ahead of industry trends.

**Key Responsibilities**:

- **Campaign Management**: Plan, create, and manage paid advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads platforms.
- **Audience & Keyword Research**: Conduct thorough audience segmentation, keyword research, and competitive analysis to ensure high ROI.
- **Performance Monitoring**: Monitor daily campaign performance, analyze data, and implement optimizations to improve CTR, CPC, CPA, ROAS, and other key metrics.
- **Ad Creatives**: Coordinate with designers or create ad copy and creatives that align with campaign goals and brand guidelines.
- **A/B Testing**: Execute A/B tests on ad creatives, targeting, bidding strategies, and landing pages to identify best-performing combinations.
- **Reporting**: Prepare clear, data-driven performance reports and actionable insights for internal teams and clients.
- **Budget Management**: Manage and allocate budgets effectively across campaigns to maximize ROI.
- **Collaboration**: Work closely with the marketing team to align paid campaigns with overall marketing strategies and conversion funnels.
- **Stay Updated**: Keep up with the latest platform updates, industry trends, and best practices in paid media advertising.

**Requirements**:

- Bachelor’s degree in Marketing, Advertising, Business, or a related field.
- Minimum **1 year of hands-on experience managing Meta Ads (Facebook & Instagram) and Google Ads campaigns**.
- Strong analytical skills with the ability to interpret data, identify trends, and make data-backed recommendations.
- Experience with ad platforms such as Facebook Ads Manager, Google Ads Manager, and Google Analytics.
- Familiarity with audience targeting, retargeting, and conversion tracking setups.
- Basic understanding of landing page optimization and funnel strategy.
- Excellent communication and presentation skills.
- Certification in Google Ads or Meta Blueprint is a plus.

**Job Types**: Full-time, Fresher

Pay: ₹10,000.00 - ₹30,000.00 per month

**Benefits**:

- Paid sick time
- Paid time off
- Provident Fund

Application Question(s):

- Do you have at least 1 year of hands-on experience managing Meta (Facebook & Instagram) Ads campaigns?
- Do you have at least 1 year of hands-on experience managing Google Ads campaigns?
- Which ad platforms have you worked with?

Meta Ads (Facebook & Instagram)
Google Search Ads
Google Display Ads
YouTube Ads
Other (please specify)
- Are you experienced in setting up audience targeting, retargeting, and conversion tracking?
- Have you performed A/B testing for ad creatives, targeting, or landing pages?
- Are you comfortable creating performance reports and presenting campaign insights?
- What is your level of proficiency with Google Analytics?
- Do you hold any certifications related to Google Ads or Meta Blueprint?
- Are you currently based in Mohali or willing to relocate to Mohali?
- What is your expected salary?
- What is your current salary?
- Why do you think you are the right fit for this Paid Media Executive role?

**Education**:

- Bachelor's (required)

Work Location: In person