Traditional Marketing Excecutive

1 week ago


Hyderabad Telangana, India Kanexy Pvt. Ltd. Full time

**Job Description: Digital Marketer**

**Location: Hyderabad**

**Experience: 1-3 years**

**Employment Type: Full-time**

We are seeking a creative and results-driven **Traditional Marketing Executive** to lead and manage offline marketing initiatives. This role focuses on building brand visibility and driving customer engagement through non-digital channels such as print, events, OOH advertising, BTL (Below The Line) activities, and media partnerships.

**Key Responsibilities**:

- Plan and execute traditional marketing campaigns (print, radio, TV, banners, flyers, etc.)
- Coordinate with external vendors for branding, printing, and event logistics
- Identify local and national offline marketing opportunities to boost brand visibility
- Organize BTL activities such as roadshows, in-store promotions, and exhibitions
- Manage budgets and track ROI on offline campaigns
- Ensure consistent branding across all physical assets and printed materials
- Collaborate with sales and branding teams to align campaigns with business goals
- Develop and manage relationships with print media, agencies, and event partners
- Monitor competition and market trends to identify new offline marketing avenues
- Submit campaign reports, feedback analysis, and improvement plans to management

**Key Skills Required**:

- Strong knowledge of traditional media channels (OOH, print, BTL, etc.)
- Excellent vendor management and negotiation skills
- Project management skills for events and promotions
- Good eye for design and branding consistency
- Strong verbal and written communication
- Ability to manage budgets and timelines effectively

**Qualifications**:

- Bachelor’s degree in marketing, Mass Communication, Business, or related field
- 1-3 years of relevant experience in traditional marketing
- Experience in industries like FMCG, retail, real estate, or events is a plus

Pay: ₹300,000.00 - ₹500,000.00 per year

**Benefits**:

- Provident Fund

Schedule:

- Day shift

Supplemental Pay:

- Overtime pay

Work Location: In person



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