Content Strategist

3 days ago

Hyderabad Telangana, India VROUTES Full time

**Company Description**
At Vroutes HR, we focus on creating coaction capabilities and empowering employers with the most precious asset-people. With a combination of innovative technology and personal touch, we have enabled marketing and advertising firms to achieve their vision. Founded in the year 2017 Vroutes HR have been striving hard to help agencies across India structure their human resources and achieve their short and long-term goals. We are lean and agile in adapting to the dynamic changes in modernized methods of HR functioning. From Staffing and Recruitment, Performance management, Training and Development, Employee Engagement, Compliance management, Payroll management, Grievances Handling, HR Strategy services and HR Audits we are a one stop solution for complete HR Solutions.
**Job Description** Responsibilities**:

- Develop and execute content strategies that align with the brand’s goals and target audience.
- Create high-quality, well-researched, and engaging blog posts, articles, and social media content related to the brand's products, and services.
- Collaborate with brands to understand their content requirements, goals, and preferences.
- Work closely with the marketing team to ensure consistency in brand voice, messaging, and style across all platforms.
- Research industry trends, competitors, and relevant topics to produce fresh and insightful content.
- Optimize content for SEO to enhance online visibility and reach a wider audience.
- Manage content calendars, scheduling, and publication of content across various platforms.
- Monitor social media channels, respond to comments, and engage with the audience to foster a sense of community.
- Analyze content performance using analytics tools and adjust strategies as needed to achieve better results.
- Stay up-to-date with the latest content marketing trends and techniques.

**Qualifications**
- Any Bachelors or Masters Degree
- Minimum of 3 years of professional experience in content writing and social media management. Agency experience is a plus.
- Strong writing and editing skills with excellent attention to detail and grammar.
- Proven experience in crafting content for blogs and various social media platforms.
- Familiarity with material handling industry concepts, terminology, and trends is a plus.
- Proficiency in SEO best practices and content optimization techniques.
- Ability to work independently and as part of a team, managing multiple projects and deadlines.
- Excellent communication and interpersonal skills to effectively collaborate with clients and internal teams.
- Proficiency in using content management systems (CMS), social media scheduling tools, and analytics platforms.
- A portfolio of previous writing and content projects is highly desirable.

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