PPC & Performance Marketing Expert (Meta, Google & Paid Campaigns)

4 days ago


Mohali Punjab, India Zouma Full time

Purpose:
Drive consistent, high-quality patient enquiries through advanced paid media campaigns on Meta, Google, and other digital platforms. This person will own performance marketing end-to-end — strategy, setup, optimisation, tracking, and ROI delivery.

Core Responsibilities:

- Create, manage, and optimise PPC campaigns across Meta Ads, Google Ads, and other channels.
- Conduct advanced audience targeting and A/B testing for maximum CTR and conversions.
- Integrate ad campaigns with Zoho CRM for accurate lead tracking and attribution.
- Manage budgets and bid strategies to achieve target CPL and ROAS.
- Report weekly with clear insights and recommendations.

Core Skills:

- Expert-level knowledge of Google Ads, Meta Business Suite, and retargeting platforms.
- Strong data interpretation and budget optimisation skills.
- Experience in healthcare or lead-generation industries (UK preferred).
- Advanced understanding of conversion tracking, UTMs, and analytics dashboards.

Success KPIs:

- Cost per lead (CPL) within target.
- Click-through rate (CTR) improvement month-on-month.
- Lead-to-patient conversion uplift.
- ROAS growth across campaigns.
- Accurate attribution through CRM integration.

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹60,000.00 per month

**Benefits**:

- Health insurance
- Paid sick time
- Provident Fund

Work Location: In person



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