PPC Expert

4 hours ago

Mohali, Punjab, India Zouma Full time ₹ 12,00,000 - ₹ 18,00,000 per year

Job Description: PPC Expert (Google & Meta Ads)

Role Overview

We are seeking a results-driven PPC (Pay-Per-Click) Expert with specialized, hands-on experience managing campaigns on both Google Ads and Meta Ads (Facebook/Instagram). The ideal candidate will be a data-obsessed optimizer responsible for planning, executing, and scaling our paid search and paid social strategies to drive conversions, maximize ROI, and achieve ambitious growth targets.

Key Responsibilities

  • Campaign Strategy & Management: Plan, launch, and manage end-to-end paid advertising campaigns across Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook, Instagram).
  • Optimization & Bidding: Continuously monitor campaign performance, manage daily/monthly budgets, and optimize bidding strategies to maximize ROAS (Return on Ad Spend) and lower CPA (Cost Per Acquisition).
  • Testing & Iteration: Conduct rigorous A/B testing on ad copy, ad creatives, landing pages, and audience segmentation to drive continuous performance improvement.
  • Audience & Targeting: Conduct in-depth keyword research, audience analysis, and segment creation (e.g., lookalikes, custom audiences) to ensure campaigns reach the most qualified prospects.
  • Tracking & Reporting: Implement conversion tracking, manage UTM parameters, and use tools like Google Analytics to measure and attribute campaign success. Provide weekly reports with clear, actionable insights.
  • Collaboration: Work closely with the design and content teams to ensure all ad creatives and messaging are compelling and aligned with campaign goals.

Required Skills & Qualifications

  • Experience: 5+ years of dedicated experience managing large-scale PPC campaigns.
  • Platform Expertise: Proven mastery of Google Ads and Meta Business Suite.
  • Analytics: Strong proficiency with Google Analytics (GA4) and ability to translate complex data into clear business recommendations.
  • Technical Skills: Understanding of conversion tracking implementation (e.g., Google Tag Manager, Meta Pixel).
  • Attributes: Analytical mindset, excellent organizational skills, and a passion for staying current with platform updates and industry trends.

Job Types: Full-time, Permanent

Pay: ₹40, ₹120,000.00 per month

Benefits:

  • Health insurance
  • Paid sick time
  • Provident Fund

Work Location: In person

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