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Digital & Social Media Marketing Executive

2 weeks ago

Kochi Kerala, India Level Three Edutech Pvt Ltd Full time

**Cyveritas Risk Advisory**provides expert services in Internal Audits & Controls, Risk Management, Cyber & Systems Security, and Project Feasibility Studies across India, the Middle East, and Southeast Asia.

**Level Three Edutech Private Limited** is a leading education and training firm specializing in professional programs, notably the Certified Internal Auditor (CIA - USA), offered to both corporate employees and graduates globally through expert-led instruction and digital platforms.

**Role Summary**:
As the **Digital Marketing & Social Media Marketing Executive**, you will drive brand visibility, lead generation, and audience engagement through integrated digital campaigns across both Cyveritas and Level Three Edutech. The role demands a mix of creativity, content development, analytics, and an understanding of the corporate training and consulting industry.

**Key Responsibilities**:
**Digital Strategy & Campaign Execution**:
v Plan, execute, and manage digital marketing campaigns across Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads.

v Collaborate with internal teams to build promotional strategies for services (consulting, training) and events (webinars, courses).

v Develop SEO-optimized landing pages and blog content to drive organic traffic.

**Social Media Marketing**:
v Create and manage social media calendars for both brands across platforms: LinkedIn, Instagram, Facebook, Twitter, YouTube.

v Design engaging creatives and write impactful copy to promote training programs (like CIA) and risk advisory services.

v Run targeted campaigns for lead generation, student enrollment, and service inquiries.

v Craft engaging newsletters, course updates, and thought leadership articles tailored for different audience segments.

v Segment mailing lists and execute drip campaigns

**Analytics & Reporting**:
v Track campaign performance using Google Analytics, Meta Insights, LinkedIn Analytics, etc.

v Monitor and report KPIs such as click-through rates, conversion rates, and engagement metrics.

v Provide monthly insights and optimize campaigns based on data.

**Key Skills**:
v Proficiency with digital marketing tools (Google Ads, Facebook Business Manager, LinkedIn Ads, Canva, etc.)

v Excellent written and visual content creation skill

v Basic knowledge of video editing and creative tools (like Canva, CapCut, or Adobe Premiere) is a plus.

v Strong analytical mindset and reporting ability.

**Qualifications & Experience**: Fresh MBA/MA Mass communication. Digital Marketing certifications are an advantage.

**Job Types**: Full-time, Permanent

Pay: ₹22,000.00 - ₹25,000.00 per month

Schedule:

- Day shift

Work Location: In person