PPC Executive

1 day ago

Panchkula, India Wing Global IT Services Full time

**Dear Job seekers,**

**Key Responsibilities**:

- Campaign Management:

- Plan, create, and manage PPC campaigns across multiple platforms (Google Ads, Meta Ads, LinkedIn Ads Amazon Ads, Flipkart Ads, Bing Ads etc.).
- Develop and implement e-commerce PPC strategies, ensuring optimized product feeds, shopping campaigns, and dynamic remarketing for maximum ROI.
- Run 360-degree PPC campaigns, integrating search, display, video, and social media advertising to provide a comprehensive marketing approach.
- Set up and manage retargeting campaigns to bring back high-intent users and improve conversion rates.
- Ad Strategy Optimization:

- Conduct keyword research and selection for PPC campaigns, ensuring relevance and high intent to drive quality traffic.
- Write compelling ad copy tailored to target audiences for e-commerce and lead generation campaigns.
- Continuously monitor, analyze, and adjust bids, budget, and targeting for better performance.
- Optimize landing pages for conversion by collaborating with the design and content team to ensure relevance to ad traffic.
- Analytics Reporting:

- Analyze campaign data using Google Analytics, Google Ads Manager, and other analytics tools to track campaign performance, ROI, and conversions.
- Provide regular and ad-hoc reports on key metrics such as impressions, clicks, CPC, conversion rates, and overall ad spend effectiveness.
- Use A/B testing strategies to improve ads, landing pages, and campaign performance.
- Client Coordination Strategy:

- Develop PPC strategies aligned with client goals, ensuring close collaboration with clients to understand their needs and objectives.
- Communicate effectively with clients, providing performance reports and suggesting new strategies for campaign improvement.
- Collaborate with SEO, content, and design teams to develop integrated marketing strategies.

**Qualifications**:

- Minimum 2 years of experience in PPC advertising, with a focus on e-commerce and integrated campaigns.
- Proven experience in Google Ads, Meta Ads, and other paid advertising platforms.
- Strong analytical skills with the ability to interpret data and drive actionable insights.
- Experience with e-commerce platforms like Shopify, E - Commerce, Magento, etc.
- Proficiency in using Google Analytics, Google Tag Manager, and other analytics tools.
- Strong understanding of conversion rate optimization (CRO), audience targeting, and bidding strategies.
- Excellent communication and client management skills.

**Job Types**: Full-time, Permanent, Fresher

Pay: ₹20,000.00 - ₹40,000.00 per month

**Benefits**:

- Leave encashment
- Life insurance
- Provident Fund

Schedule:

- Evening shift
- Fixed shift
- Monday to Friday
- US shift

Supplemental Pay:

- Performance bonus

Ability to commute/relocate:

- Panchkula, Haryana: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- PPC Campaign Management: 2 years (required)

Work Location: In person

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