Ppc & Ads Expert

13 hours ago

Panchkula HR IN WTechy Full time

As a PPC Expert you will be responsible for managing implementing and optimizing pay-per-click advertising campaigns to drive traffic leads and conversions for our clients You will work closely with the digital marketing team to develop effective PPC strategies execute campaigns analyze performance metrics and continuously optimize campaigns for maximum ROI Key Responsibilities Campaign Management Develop and execute PPC campaigns across multiple platforms such as Google Ads Bing Ads Facebook Ads LinkedIn Ads etc Set up new campaigns ad groups keywords and ad creatives Monitor campaign performance budget allocation and bidding strategies Conduct A B testing of ad copies landing pages and other elements to improve campaign performance Keyword Research and Selection Perform keyword research to identify relevant keywords and phrases for targeting Continuously optimize keyword lists based on performance data and industry trends Implement keyword match types and negative keywords to improve campaign targeting and cost efficiency Ad Copywriting and Optimization Write compelling ad copies tailored to target audience segments Create ad extensions such as sitelinks callouts and structured snippets to enhance ad visibility and engagement Test and optimize ad copies for better click-through rates CTR and conversion rates Bid Management and Budget Optimization Manage bidding strategies to achieve campaign objectives within allocated budgets Monitor and adjust bids based on performance metrics such as cost-per-click CPC click-through rate CTR and conversion rate Allocate budget effectively across campaigns ad groups and keywords to maximize ROI Performance Analysis and Reporting Analyze campaign performance data using tools like Google Analytics Google Ads and other reporting platforms Generate regular reports to track key performance metrics trends and insights Provide actionable recommendations for campaign optimization and improvement Competitor Analysis Monitor competitor PPC activities and identify opportunities and threats Conduct benchmarking analysis to compare our performance with industry benchmarks and competitors Job Types Full-time Permanent Pay 20 000 00 - 40 000 00 per month Benefits Health insurance Paid sick time Paid time off Provident Fund

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