Product Marketing Executive

2 weeks ago

Chennai, India Mtandt Group Full time

**Location**: Chennai
**Company**: Mtandt Group

**Reach New Heights with Mtandt Group**

We are looking for a Product Marketing Manager responsible for developing and strategizing company products on various outbound channels. This role is accountable for meeting company orders, sales & market share by using effective marketing strategies.

**Role Introduction**:

- List all the company products on trade portals (Alibaba, Justdial, IndiaMart, Trade4india, GemPortal, Tenders Portal etc.).
- Liaison with the OEM with the monthly updated product line and the same to be updated on the trade portals and the company website.
- Development & delivery of marketing and value-driven thought leadership and sales enablement content and assets in the form of presentations, web content, social media posts, blogs, Datasheets, brochures, white papers, customer case studies, demos, videos, webinars, podcasts, etc.
- Design and drive go-to-market planning and execution (messages, positioning, differentiators, benefits, collateral, tools, training, etc.) Of new and existing products and solutions.
- Lead and contribute to product marketing efforts to drive awareness, lead generation and adoption.
- Plan and execute the sales strategy for the assigned geographic area to achieve company order, sales & market share objectives.
- Maintain direct contact with customer accounts in the geographic area of assigned responsibility & monitor customer satisfaction, industry trends & competitive product offerings, strategies and activity.
- Coordinate and attend key industry trade shows, seminars & conferences representing company products.
- Get the company and its products listed in target companies as authorized vendors.

**Requirements**:

- 4+ years of product marketing experience in B2B/Enterprise software solutions.
- Proven Hands-on experience executing diverse marketing projects.
- Strong external and internal facing communication and presentation skills.
- High levels of copywriting, creativity and proven storytelling skills.
- Ability to multi-task, prioritize and coordinate tasks in a dynamic environment
- Ability to drive collaboration with business partners and others to achieve effective and measurable results.
- A highly analytical, data-driven approach.
- Fluent English - Must.
- Experience in using HubSpot CRM.
- Experience in using Trade Portals.

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