Digital Marketing Job Villupuram

2 days ago

Puducherry Puducherry, India Digicognit Full time

**Key Responsibilities**:

- **Strategy Development**:

- Develop and execute comprehensive digital marketing strategies aligned with business goals.
- Identify target audiences and determine the best digital channels to reach them.
- **Campaign Management**:

- Optimize paid search, display advertising, and social media ads for maximum ROI.
- **Content Creation**:

- Collaborate with content creators and designers to produce engaging and SEO-friendly content.
- Oversee the creation of blogs, videos, graphics, and social media posts.
- **Search Engine Optimization (SEO)**:

- Conduct keyword research and implement on-page and off-page SEO strategies.
- Monitor and improve website traffic and rankings through regular audits and optimizations.
- **Analytics and Reporting**:

- Use tools like Google Analytics, SEMrush, and HubSpot to track and measure campaign performance.
- Create detailed performance reports and provide actionable insights for improvement.
- **Social Media Management**:

- Manage social media accounts and engage with the community to build a loyal audience.
- Stay updated with trends and integrate new strategies for growth.
- Monitor open rates, click-through rates, and conversions for continuous improvement.
- **Market Research**:

- Stay updated with the latest trends in digital marketing, tools, and industry best practices.
- Analyze competitors and market trends to inform strategies.

**Qualifications**:

- **Education**: Bachelor’s degree in Marketing, Communications, Business, or a related field.
- **Experience**: 2+ years of experience in digital marketing or a related role.
- **Technical Skills**:

- Proficiency in digital marketing tools like Google Ads, Facebook Business Manager, and HubSpot.
- Familiarity with SEO tools such as SEMrush, Moz, or Ahrefs.
- Knowledge of HTML, CSS, or CMS platforms (e.g., WordPress) is a plus.
- **Soft Skills**:

- Strong analytical and problem-solving skills.
- Excellent written and verbal communication.
- Creativity and a keen eye for detail.
- **Certifications (preferred)**:

- Google Ads Certification
- Facebook Blueprint Certification
- HubSpot Inbound Marketing Certification

**Job Types**: Full-time, Permanent

Pay: ₹9,913.12 - ₹20,000.00 per month

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 3 years (preferred)
- total work: 3 years (preferred)

Work Location: In person

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