Digital Marketing Executive

2 days ago

Puducherry Puducherry, India Sangamam Leisure Management Pvt Ltd Full time

**Job Title**: Digital Marketing Executive

**Location**: Pondicherry
**Employment Type**: Full-Time
**Experience Required**: 2-5 years

**About Us**

Sangamam Leisure Management Pvt Ltd operates in multiple domains, including **Sangamam Forex**,**Sangamam Global Academy**,and **Sangamam Imports & Exports**. We specialize in all type of tours including cultural tours, dance programs, RBI-authorized foreign exchange services, and promoting cultural exchange programs like Bharatanatyam. We aim to expand our footprint globally and seek a dynamic Digital Marketing Executive to drive our online presence and strategies across all business lines.

**Key Responsibilities**
- **Digital Strategy & Campaigns**:

- Develop, implement, and manage digital marketing campaigns for **travel services**, **forex**, and **cultural exchange programs**.
- **Content Creation & Management**:

- Collaborate with content creators to produce visually appealing posts, videos, and infographics.
- **Social Media Management**:

- Oversee accounts on LinkedIn, Instagram, Facebook, and other relevant platforms to promote each business line.
- Develop strategies to enhance brand awareness and increase follower engagement.
- **Performance Analysis & Optimization**:

- Monitor and report on performance metrics using tools like Google Analytics, SEMrush, or equivalent.
- Optimize campaigns based on data insights to maximize ROI.
- **Partnerships & Collaborations**:

- Partner with influencers and agencies to amplify campaigns targeting international and local audiences.
- Drive affiliate marketing efforts and collaborate with commission-based sales partners.
- **Market Research & Trends**:

- Stay updated with digital trends and competitive analysis to maintain a leading edge in the market.
- Identify new opportunities in global and regional markets.

**Required Skills & Qualifications**
- Bachelor's degree in Marketing, Digital Media, or a related field.
- Proven experience in managing multi-channel digital marketing campaigns.
- Expertise in tools like Google Ads, Facebook Ads Manager, Google Analytics, and Canva.
- Strong understanding of SEO, SEM, and keyword strategies.
- Excellent communication skills and the ability to tailor content for diverse audiences.
- Knowledge of the travel, forex, and cultural exchange industries is a **plus**.

**What We Offer**
- Competitive salary and performance-based incentives.
- Opportunities for professional growth in a dynamic, multi-industry organization.
- A chance to work on unique cultural and global projects.
- A collaborative and innovative work environment.

**How to Apply**

**Job Types**: Full-time, Permanent

Pay: ₹10,000.00 - ₹20,000.00 per month

**Benefits**:

- Cell phone reimbursement

Schedule:

- Day shift

Supplemental Pay:

- Commission pay
- Performance bonus
- Yearly bonus

**Experience**:

- total work: 1 year (required)

**Language**:

- English Fluently (required)

**Location**:

- Puducherry, Puducherry (required)

Work Location: In person

Application Deadline: 24/01/2025
Expected Start Date: 27/01/2025

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