Sem Executive
2 days ago
As a Paid Marketing Specialist, you have to assist with the creation, optimisation and reporting for paid marketing campaigns across all available channels as directed by the Marketing Team.
Will be responsible for delivering customer-focused, profitable multi-category campaigns to agree targets.
**Role & Responsibilities**:
- Manage and optimize existing SEM campaign components
- Help create SEM strategies including keyword research and analysis
- Implementation of SEM strategies
- Create performance reports with recommendations for improvements
- Coordinating and managing marketing campaigns on Google Ads and Other Paid Marketing campaigns
- Accelerate SEM Marketing using analytical and creative skills
- Good analytical skills to gain high-quality score & improve SEM Campaigns
- Track and update Revenue patterns through PPC or cost per click, as well as Ads Management
- Determine ROI on search marketing efforts
- Managing Google-Universal App Ads, Paid Search Campaigns, setting up and optimizing Paid Search/PPC campaigns
- Tracking of funds in the account and maintain conversions
- Utilize AI-powered tools (e.g., Performance Max, Meta Advantage+) to optimize ad delivery, bidding, and targeting
- Leverage AI-based analytics and predictive models to forecast trends and improve campaign efficiency
- Use AI tools like ChatGPT or Bard for generating ad copies, variations, and audience insights
Desired Skills
- Must have 1-2 Years of Exp into Paid Marketing.
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