Sem Executive

20 hours ago

Mumbai, India Concept Company Full time

Campaign Strategy and Planning: 20%a. Developing SEM strategies aligned with business goals and target audiences. b. Conducting keyword research and competitive analysis to identifyopportunities.
c. Planning and structuring campaigns, including budget allocation and ad grouporganization.

Campaign Management and Optimization: 40%
Creating and managing SEM campaigns on platforms like Google Ads, Bing Ads, or other search advertising platforms.
Writing compelling ad copy and optimizing keywords for maximum relevance and performance.
Monitoring campaign performance, analyzing metrics, and making data
- driven decisions to improve click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
Conducting A/B testing for ads and landing pages to optimize performance.

Bid Management and Budgeting: 15%
Optimizing bids and budgets to maximize campaign results within defined targets.
Monitoring and adjusting bid strategies to achieve desired campaign objectives.
Analyzing cost per click (CPC), cost per conversion (CPA), and return on investment (ROI) to optimize spending.

Keyword Research and Expansion: 10%
Conducting keyword research to identify new opportunities and optimizeexisting campaigns.
Expanding keyword lists and refining keyword targeting based onperformance data and industry trends.

Reporting and Analysis: 10%
Generating regular reports on campaign performance, including key metrics like impressions, clicks, conversions, and ROI.
Analyzing data to identify trends, patterns, and areas for improvement.
Providing insights and recommendations based on performance analysis.

Competitive Analysis: 5%a. Monitoring competitor advertising activities and strategies.
b. Analyzing competitor keywords, ad copy, and landing pages to identifyopportunities and improve competitiveness.

Industry Research and Continuous Learning: 5%
Staying updated with the latest trends, best practices, and algorithm changes in search engine marketing.
Keeping up with new tools and features provided by advertising platforms.
Participating in industry forums, webinars, and conferences.

**Salary**: ₹10,008.12 - ₹35,745.74 per month

**Benefits**:

- Food provided

Schedule:

- Day shift

**Experience**:

- total work: 1 year (preferred)

Ability to Commute:

- Mumbai, Maharashtra (required)

Ability to Relocate:

- Mumbai, Maharashtra: Relocate before starting work (required)

**Speak with the employer**
+91 9859680680

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