Social Media

**Job Title**: Digital Marketing Executive (SEO, SMM, Content & Video Editing)

**Company**: The Craftsman
**Location**: N102, Manipal Centre, #47, Dickenson Road, Bengaluru - 560042

**Job Type**: Full-Time, On-Site
**Experience Level**: 1-3Years (Mid-Level)

**About The Craftsman**

The Craftsman is a premium **bespoke menswear brand** based in Bangalore, renowned for **custom-made suits, sherwanis, tuxedos, bandhgalas, and other ethnic wear**. With a strong focus on quality, precision, and craftsmanship, we offer an unparalleled experience to grooms and gentlemen seeking refined style.

**Key Responsibilities1. SEO (Search Engine Optimization)**
- Develop and implement **comprehensive SEO strategies** to drive organic traffic and improve search rankings.
- Conduct **keyword research**, competitor analysis, and market trend studies.
- Optimize **website structure, metadata, content, and technical elements** for maximum visibility.
- Perform **technical SEO audits** and collaborate with developers to fix issues like site speed, mobile responsiveness, and indexability.
- Build **high-quality backlinks** and manage off-page SEO activities.
- Create **SEO-optimized landing pages** and content for better conversions.
- Track and report performance using **Google Analytics, Search Console, SEMrush, Ahrefs**, and other SEO tools.
- Stay updated with **search engine algorithm updates** and best practices.

**2. Social Media Marketing (SMM)**
- Design and execute **social media strategies** to grow The Craftsman’s online presence.
- Manage and grow accounts on platforms such as:

- **Instagram, Facebook, LinkedIn, Pinterest, YouTube, Twitter (X)**:

- Develop and maintain **content calendars** for regular posting.
- Create **engaging campaigns** to increase followers, engagement, and conversions.
- Run **paid advertising campaigns** (Meta Ads, Google Ads, LinkedIn Ads).
- Monitor analytics to optimize campaigns and budget utilization.
- Engage with audiences by responding to **comments, messages, and DMs**.
- Collaborate with influencers and brand ambassadors for **partnerships and collaborations**.
- Monitor competitors and identify opportunities for growth.

**3. Content Creation & Writing**
- Write compelling **blog articles, website content, product descriptions, and social media copy**.
- Ensure all content aligns with The Craftsman’s **premium tone and brand voice**.
- Optimize content for **SEO and readability**.
- Develop content ideas for **groom styling guides, wedding fashion trends, and fabric education**.
- Work closely with the design and video teams to create cohesive storytelling campaigns.

**4. Video Production & Editing**
- Plan, shoot, and edit **high-quality videos** for social media, campaigns, and ads.
- Create **Instagram Reels, YouTube Shorts, and long-form promotional videos**.
- Add **motion graphics, text overlays, transitions, and background music** for polished content.
- Maintain **brand aesthetics** in all video content.
- Collaborate with the creative team to **storyboard ideas** before execution.
- Optimize videos for each platform’s specifications and trends.

**5. Website & Online Presence Management**
- Work with developers to ensure the **website is SEO-friendly, user-friendly, and fast**.
- Regularly update **website banners, product pages, and blog sections**.
- Implement **conversion rate optimization (CRO)** techniques to increase leads and sales.
- Manage **Google My Business** for local SEO and reviews.
- Ensure brand consistency across **all digital platforms**.

**Required Skills & Qualifications**
- **2-4 years of hands-on experience** in SEO, SMM, content creation, and video editing.
- Deep understanding of **SEO tools** like Google Analytics, Search Console, SEMrush, Ahrefs, Moz, and Screaming Frog.
- Strong expertise in **social media platforms** and ad managers (Meta, LinkedIn, YouTube).
- Excellent video editing skills using **Adobe Premiere Pro, After Effects, or CapCut**.
- Proficiency with design tools such as **Canva, Photoshop, or Illustrator**.
- Strong **copywriting and storytelling abilities** for premium luxury branding.
- Basic understanding of **HTML, CSS**, and website management.
- Data-driven mindset with the ability to **analyze metrics and optimize campaigns**.
- Excellent **time management and multitasking skills**.

**Preferred Qualifications**
- Certification in **Digital Marketing or SEO**.
- Experience with **wedding and fashion industry marketing**.
- Knowledge of **influencer marketing** and luxury brand collaborations.
- Familiarity with **e-commerce platforms** like Shopify or WooCommerce.

**Benefits**
- Competitive salary + **performance-based incentives**.
- Opportunity to **lead and grow the digital marketing department**.
- Creative and collaborative environment with exposure to premium luxury branding.
- Work closely with a **visionary team** in the fashion and wedding industry.
- Learning and development opportunities through train