Associate

2 weeks ago

Mumbai, India TATA Capital Full time

**Business Vertical**:TCFSL

**Department**:Digital

**Designation:
**Line of Business: Digital
**Proposed Immediate Superior: Manager - Digital
**Grade: M1 / M2
**Key Objective of the Job**:
**Major Deliverables:
- Understand requirements, implement and oversee all aspects omni channel targeted digital campaigns.
- Prepare and present reports on marketing campaign’s overall performance.
- End-to-end funnel measurement to understand gaps in customer acquisition journey and identify areas of improvement.
- Coordinate with content and media experts to improve marketing results to meet acquisition goals.
- Analyze performance data, identify patterns and plan for scaling the campaigns.
- Evaluate KPIs that affect our target audience and build an understanding of how they engage with different types of campaigns.

**Specialized job competencies**:Understanding and working experience of Marketing Automation tools like Netcore, Webengage, Moengage, Clevertap, SFMC etc.

**Desired Experience**:

- Bachelor’s degree in Marketing or Technology.
- 2-4 years’ experience in a hands-on digital marketing position, preferably for a product/omni channel agency.
- Managing omni channel platform clustering from campaign execution perspective.
- In-depth knowledge of various digital marketing platforms and best practices. Experienced in working with Netcore, Webengage, Moengage, Clevertap, SFMC along with management of domains and technical implementation.
- Excellent analytical abilities to measure and optimize campaigns for performance.
- Adaptability to changing environment, willingness to learn and can work well with cross-functional teams across geographies.
- Up to date on the latest trends and technologies in digital marketing.
- End-to-end campaign execution experience, marketing experience preferred.
- Understanding Web Analytics, SaaS Business Metrics and hands on CRM knowledge will make the learning curve shorter

**Other desired attributes:
**Location: Mumbai
**Number of Positions: 1

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