Content Marketing Expert

2 days ago

Bengaluru Karnataka, India Sigma Infosolutions Full time

Job Code: SIL-57691 | Sigma Infosolutions LimitedBangalore, Karnataka, India1 position- Required Experience**5 - 7 Years**
- Skills**Content marketing ex... ,**

**Content strategy,**

**Story telling**

**About the Role**:
This role offers the opportunity to collaborate closely with the **Executive Team** at a fast-growing **Enterprise SaaS company**. We are looking for a **self-driven professional** who thrives in an autonomous work environment and can take full ownership of content marketing initiatives.

**Key Responsibilities**:
**Content Strategy & Development**:

- Develop and execute a content strategy that **amplifies Sigma / LendFoundry’s products and services** while reinforcing thought leadership.
- Research and identify **relevant industry topics** to create engaging, data-driven, and value-packed content.
- Write and edit **original, high-impact content** including - Blog posts (long-form & short-form), eBooks & whitepapers, Press releases, Case studies, Infographics, Presentations, Sales collateral, Video and podcast scripts, Website and social media content

**Content Repurposing & Distribution**:

- Identify the **best storytelling formats** to maximize engagement.
- Repurpose content into **various formats** (e.g., blog posts into infographics, whitepapers into webinars) to enhance brand impact across multiple channels.
- Work cross-functionally with **Sales, Delivery, and external agencies** to align content strategy with overall **marketing initiatives**.

**Content Execution & Performance Tracking**:

- Ensure **on-time execution and publishing** of content across **organic, paid, online, and offline channels**.
- Monitor **content performance** and **analyze key metrics** to optimize future campaigns.
- Continuously improve content strategies based on **data-driven insights** and industry trends.

**Required Skills & Qualifications**:

- ** 5+ years** of experience in **content marketing and communications** (preferably in the **NorthAmerican market**) within technology-focused companies.
- ** Exceptional storytelling ability** with a strong capacity to craft compelling product narratives.
- ** High proficiency in business writing** - strong grammar, style, and creative writing skills.
- Experience in **developing storyboards** for solution and corporate presentations.
- ** SEO expertise** - ability to conduct keyword research and optimize content for search engines.
- Proven experience in **writing for senior executive audiences** with a strategic approach to messaging.

**Why Join Us?**:

- Work closely with the Executive Team** in a high-growth Enterprise Software solutions & SaaS environment.**:

- Shape the brand voice** of a rapidly growing tech company.**:

- Opportunity to innovate and lead** content strategy for a global audience.**:

- Competitive compensation & growth opportunities.

If you're a **passionate storyteller** with a knack for strategic content creation, we’d love to hear from you

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