Social Media Executive
5 days ago
**Key Responsibilities**:
- **Develop and Execute Social Media Strategies**: Create and implement social media plans that align with business goals and enhance brand presence.
- ** Content Creation**: Design and curate high-quality, visually appealing, and engaging content (text, images, videos) tailored for each platform (Instagram, Facebook, Twitter, LinkedIn, etc.).
- ** Manage and Grow Social Media Accounts**: Regularly post updates, monitor platform interactions, and increase follower count and engagement levels.
- ** Community Engagement**: Respond promptly to comments, messages, and inquiries to foster relationships and increase community engagement.
- ** Monitor Trends and Analytics**: Stay updated on social media trends and use analytics tools to track performance, measure the effectiveness of campaigns, and optimize content strategies.
- ** Plan and Execute Campaigns**: Develop and run social media campaigns and promotions to drive engagement and sales.
- ** Collaborate with Teams**: Work closely with marketing, design, and content teams to ensure cohesive and compelling branding and messaging across all channels.
- ** Track Competitor Activity**: Analyze competitors’ social media presence and performance to stay competitive and innovative.
**Qualifications and Skills**:
- **Experience**: 1-3 years of experience in social media management or a similar role.
- ** Education**: Bachelor's degree in Marketing, Communication, or a related field (preferred but not mandatory).
- ** Proficient in Social Media Platforms**: Strong familiarity with Instagram, Facebook, Twitter, LinkedIn, Pinterest, YouTube, and TikTok.
- ** Creative and Visual Skills**: Proficiency in using design tools like Canva, Adobe Suite, or similar graphic creation tools.
- ** Strong Communication Skills**: Excellent verbal and written communication skills, with a creative flair for compelling content.
- ** Analytical Mindset**: Ability to interpret social media analytics and derive insights to optimize strategies.
- ** Knowledge of Social Media Tools**: Experience with tools like Hootsuite, Buffer, or other scheduling platforms is a plus.
- ** Detail-Oriented**: Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
- ** Team Player**: Ability to work collaboratively in a dynamic team environment and also take initiative when needed.
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