Associate

12 hours ago

Mumbai, India TATA Capital Full time

**TCFSL - Shared Services
**Business Vertical**:
TCFSL

**Department**:Marketing

**Designation**:
**Line of Business**:Shared Services

**Proposed Immediate Superior**:
Assistant Vice President - Digital

**Grade: M3**

Key Objective of the Job:

- Work closely with business team to understand digital objectives and help them deliver using data-driven decisions.
- Experience with data requirements gathering coming from various sources and consolidation of the same.
- Experience evaluating data collection for accuracy
- Working along with core team on month & event-based planning
- Working on increasing Organic presence and should be well versed with SEO tools and implementations
- Analysis of performance & brand marketing campaigns & reporting key insights and learnings
- Create data-based recommendations for campaign managers to optimize campaigns
- Data & insights representation to stake holders within & outside the team
- Competition analytics and tracking
- Experience with Adobe suite or similar data management tools. Experience with web technologies and frameworks
- Provide data-driven insights and recommendations to improve digital customer experience and digital sales.
- Provide data driven insights for use cases like Customer Journey improvement, Digital Upsell & Cross-sell, Funnel Optimization, Conversion Improvement, Acquisition Effectiveness improvement, Landing Page Optimization, A/B Testing, Campaign Performance, Personalization and more.
- Good understanding of digital marketing ecosystem, concepts, tools and techniques

**Major Deliverables**:

- TCL/Moneyfy Web and App from (SEO & ASO)
- Omni Channel Cross sell communication implementation and management
- Paid campaigns

**Educational Qualification**:Graduate / Post Graduate

**Desired Experience**:

- **E **xperience in Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
- Proficiency in MS Excel, PowerPoint, and Word
- Experience with website analysis using a variety of analytics tools including Google Analytics & Adobe Analytics along with Target and relevant tools as well as internal reporting tool
- Experience working with popular keyword tools
- Experience working with CMS and building/administering content in CMS environments
- Experience working with Omnichannel Marketing Automation tools like Salesforce Marketing, Resulticks, Clevertap etc and Analytic tool - Adobe, GA 360 App tool - Adjust. Google Search console,
- Desired: Knowledge of HTML/CSS and website administrations
- **Other Desired attributes**:

- In-depth knowledge of research principles and methods and experience in analyzing data
- Sense of ownership and pride in performance and its impact on company’s success
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills

**Location : Mumbai**

**Number of Positions: 1

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