Email & Whatsapp Marketer

1 week ago

Maya Puri Delhi Delhi, India Tailorworks Private Limited Full time

About TailorWorks

TailorWorks is a premium bespoke fashion brand redefining personalized styling since 2015. With a stronghold in D2C & B2B luxury fashion, we provide customized Indian, Western, and fusion wear to elite clientele across India and abroad. We are growing rapidly, offering doorstep services, styling solutions, alterations, upcycling, and corporate branding services. Now, we’re looking to expand our digital footprint through smart, personalized communication strategies.

Role Overview

Key Responsibilities

Segment database based on behavior, preferences, and purchase history

Run A/B tests, analyze open rates, CTRs, and optimize performance

WhatsApp Marketing:
Create, automate, and schedule broadcast campaigns using official WhatsApp Business API

Monitor delivery, response, and engagement metrics

Coordinate with sales teams to drive lead follow-ups via WhatsApp

SMS & Multi-Channel Campaigns:
Develop and deploy SMS strategies for reminders, offers, and reactivations

CRM & Analytics:
Use tools like Mailchimp, WebEngage, MoEngage, etc. to manage user journeys

Track campaign ROI, subscriber growth, churn, and engagement rates

Maintain customer data hygiene and compliance (opt-outs, DND, etc.)

Cross-Functional Collaboration:
Work with content, design, sales & tech teams to create effective campaigns

Coordinate for seasonal launches, offers, events, and styling promotions

What We’re Looking For

Hands-on experience with CRM tools like Mailchimp, Klaviyo, WebEngage, etc.

Strong analytical and content sense

Excellent communication and automation logic skills

Ability to manage bulk campaigns, databases, and compliance

What We Offer

Opportunity to shape the digital outreach for a fast-scaling premium fashion brand

Work closely with the marketing and brand team in a creative and tech-driven environment

Exposure to luxury customer segments, event promotions, and fashion-led campaigns

Open culture, performance-based growth, and full ownership of campaigns

Be a part of a team that values innovation, precision, and personalization

**Job Types**: Full-time, Permanent

Pay: ₹14,339.41 - ₹50,000.00 per month

**Benefits**:

- Provident Fund

Work Location: In person

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