
Email & Whatsapp Marketer
1 week ago
About TailorWorks
TailorWorks is a premium bespoke fashion brand redefining personalized styling since 2015. With a stronghold in D2C & B2B luxury fashion, we provide customized Indian, Western, and fusion wear to elite clientele across India and abroad. We are growing rapidly, offering doorstep services, styling solutions, alterations, upcycling, and corporate branding services. Now, we’re looking to expand our digital footprint through smart, personalized communication strategies.
Role Overview
Key Responsibilities
Segment database based on behavior, preferences, and purchase history
Run A/B tests, analyze open rates, CTRs, and optimize performance
WhatsApp Marketing:
Create, automate, and schedule broadcast campaigns using official WhatsApp Business API
Monitor delivery, response, and engagement metrics
Coordinate with sales teams to drive lead follow-ups via WhatsApp
SMS & Multi-Channel Campaigns:
Develop and deploy SMS strategies for reminders, offers, and reactivations
CRM & Analytics:
Use tools like Mailchimp, WebEngage, MoEngage, etc. to manage user journeys
Track campaign ROI, subscriber growth, churn, and engagement rates
Maintain customer data hygiene and compliance (opt-outs, DND, etc.)
Cross-Functional Collaboration:
Work with content, design, sales & tech teams to create effective campaigns
Coordinate for seasonal launches, offers, events, and styling promotions
What We’re Looking For
Hands-on experience with CRM tools like Mailchimp, Klaviyo, WebEngage, etc.
Strong analytical and content sense
Excellent communication and automation logic skills
Ability to manage bulk campaigns, databases, and compliance
What We Offer
Opportunity to shape the digital outreach for a fast-scaling premium fashion brand
Work closely with the marketing and brand team in a creative and tech-driven environment
Exposure to luxury customer segments, event promotions, and fashion-led campaigns
Open culture, performance-based growth, and full ownership of campaigns
Be a part of a team that values innovation, precision, and personalization
**Job Types**: Full-time, Permanent
Pay: ₹14,339.41 - ₹50,000.00 per month
**Benefits**:
- Provident Fund
Work Location: In person
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