Digital Media Planner

3 days ago

Sakinaka Mumbai Maharashtra, India Amar Chitra Katha Pvt. Ltd Full time

Job Title: Digital Media Planner - Direct-to-Consumer (D2C) Sales

Location: Mumbai

**Job Type**: [Full-Time]

Key Responsibilities:

- Develop and execute digital media buying strategies with a focus on ROI and revenue growth from D2C channels.
- Manage and optimize paid advertising campaigns across multiple digital platforms, including Google Ads, Facebook, Instagram, Twitter, LinkedIn, and other relevant channels.
- Collaborate with the content and creative teams to ensure that advertising materials are on-brand and optimized for conversion.
- Analyze campaign performance data and adjust strategies as necessary to maximize effectiveness.
- Work closely with the e-commerce team to understand product positioning, key features, and target audience.
- Manage budget allocation for digital media spending, ensuring efficient use of resources to achieve sales targets.
- Stay updated with the latest trends in digital media and D2C marketing, incorporating innovative techniques into our strategy.
- Report on campaign performance, insights, and learnings to senior management and relevant stakeholders.
- Coordinate with marketplace managers to ensure a cohesive strategy and presence across platforms.
- Ensure compliance with all digital marketing standards and best practices.

Qualifications:

- Masters degree in Marketing, Advertising, Business Administration, or related field.
- Minimum of [3-5] years of experience in digital media planning/buying with a focus on direct sales in a D2C environment.
- Strong familiarity with analytics and ad management tools (e.g., Google Analytics, Facebook Business Manager).
- Proven track record of managing digital campaigns that have significantly boosted D2C sales.
- Excellent analytical skills and the ability to translate data into actionable insights.
- Strong budget management skills and proficiency in optimizing spend across campaigns.
- Effective communication and collaboration skills.
- Ability to work in a fast-paced and dynamic environment.

Preferred Skills:

- Experience with SEO/SEM and digital content strategies.
- Knowledge of additional digital marketing tools and platforms.
- Experience in a similar industry or products targeting similar consumer segments.

What We Offer:

- Competitive salary and performance bonuses.
- Opportunities for professional growth and advancement.
- A dynamic and creative work environment.
- Comprehensive benefits package including health, dental, and vision insurance, and retirement plans.

**Job Types**: Full-time, Permanent

Pay: ₹600,000.00 - ₹850,000.00 per year

Application Question(s):

- Have you managed any paid campaigns ( Google Ads, Facebook, Instagram, Twitter, LinkedIn) etc.?

**Education**:

- Master's (required)

**Experience**:

- Digital marketing: 3 years (required)

Work Location: In person

**Speak with the employer**
+91 9773283103

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