Social Media Strategist

2 days ago


Gandhipuram Coimbatore Tamil Nadu, India Premsoft Software Technologies Full time

We're looking for a sharp, trend-savvy Social Media Strategist to lead the charge shaping strategy, driving engagement, and making brands unmissable online.

Key Responsibilities:
Strategic Planning
- Develop comprehensive, data-informed social media strategies tailored to client objectives across platforms (Instagram, Facebook, X, LinkedIn, YouTube, etc.).
- Conduct competitive and audience research, platform audits, and content analysis to inform direction.

Content Development & Oversight
- Collaborate with creative and marketing teams to conceptualize, brief, and oversee the creation of engaging, high-performing content.
- Guide tone of voice, visual consistency, and brand storytelling across all social touchpoints.

Campaign Execution & Management
- Own and manage monthly content calendars, campaign timelines, and publishing workflows.
- Identify real-time opportunities (trends, pop culture) to insert brands into relevant conversations.

Analytics, Reporting & Optimization
- Track and analyse campaign and platform performance using tools like Meta Business Suite, Google Analytics, and native insights dashboards.
- Create and present monthly/quarterly performance reports with actionable insights and clear recommendations.

Client Collaboration
- Act as a key point of contact for clients on all social strategy-related matters.

Innovation & Trendspotting
- Stay ahead of platform updates, content formats, creator trends, and digital culture shifts to keep clients competitive.
- Propose new ideas for testing content types, platform features, or influencer partnerships.

Pay: ₹10,875.25 - ₹38,292.09 per month

Schedule:

- Day shift

Supplemental Pay:

- Overtime pay
- Performance bonus

Work Location: In person



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