Social Media Executive

3 days ago


Gandhipuram Coimbatore Tamil Nadu, India Smartificia Technologies Pvt Ltd Full time

**We are looking for Social Media Executive with 2+ years of experience...**

**Job Summary**

**Key Responsibilities**
- Develop and execute social media strategies to increase brand awareness and engagement.
- Create, manage, and optimize Google Ads campaigns (Search, Display, YouTube) for lead generation and brand promotion.
- Plan and execute paid social media campaigns on platforms like Facebook, Instagram, LinkedIn, and Twitter.
- Design visually appealing creatives using graphic design tools like Canva, Photoshop, or Illustrator.
- Monitor and analyze campaign performance using Google Analytics and other digital marketing tools.
- Optimize SEO strategies for improved organic reach.
- Stay updated with the latest trends in social media, digital marketing, and ad technologies.
- Coordinate with content writers and designers to ensure a consistent brand voice across all channels.

**Required Skills & Qualifications**
- 2+ years of experience in social media management, Google Ads, and digital marketing.
- Strong expertise in Google Ads (PPC, Display, YouTube ads, retargeting).
- Proficiency in graphic design tools like Photoshop, Illustrator, or Canva.
- Knowledge of SEO, SEM, and analytics tools (Google Analytics, Meta Business Suite, etc.).
- Strong copywriting skills for ad copies and social media posts.
- Experience in Facebook, Instagram, LinkedIn, and Twitter ad campaigns.
- Ability to analyze data and generate insights for campaign improvement.
- Strong project management and communication skills.

**Preferred Skills**
- Basic knowledge of video editing tools (Adobe Premiere Pro, CapCut, etc.).
- Familiarity with influencer marketing and brand collaborations.

Pay: ₹30,000.00 - ₹40,000.00 per month

Schedule:

- Day shift
- Monday to Friday

Ability to commute/relocate:

- Gandhipuram, Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- When can you join if you get selected? Please give in days.
- What is your expected CTC?

**Education**:

- Bachelor's (required)

**Experience**:

- Graphic design: 1 year (required)
- Social media management: 2 years (required)
- Google Ads: 1 year (required)

**Language**:

- English (required)

Work Location: In person



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