Area Sales Officer

2 days ago

Hyderabad Telangana, India The Betel Leaf Co Full time

**Position**: Sales Officer (SO) - FMCG / HORECA / Food Industry

**Role Summary**

Responsible for driving sales, managing key accounts, expanding market presence, and ensuring product visibility and availability across general trade, modern trade, HORECA (Hotels, Restaurants, Caterers), and institutional channels.

**Location** : Hyderabad

**Key Responsibilities**
- **Sales Achievement**:

- Meet or exceed monthly, quarterly, and annual sales targets.
- Drive both primary (distributor) and secondary (retail/outlet) sales.
- **Market Development**:

- Identify and open new accounts in HORECA, retail, and institutional segments.
- Expand product reach through new geographies and untapped channels.
- **Distributor & Channel Management**:

- Appoint and manage distributors/super stockists.
- Ensure adequate stock levels and timely replenishment.
- Support trade schemes and promotional activities.
- **Relationship Building**:

- Build strong relationships with chefs, purchase managers, outlet owners, and distributors.
- Negotiate shelf space, menu listings, and visibility deals.
- **Execution & Visibility**:

- Ensure product placement and merchandising as per brand guidelines.
- Execute trade marketing activities and sampling drives.
- **Market Intelligence**:

- Track competitor activity, pricing changes, and promotional campaigns.
- Provide timely market feedback to management.

**Required Skills & Experience**
- **Education**: Graduate (MBA in Sales/Marketing preferred).
- **Experience**:

- FMCG: 1-3 years in general trade or modern trade.
- HORECA: Strong network with hotels, restaurants, and caterers.
- Food Industry: Understanding of cold chain, perishables, and supply cycles.
- Strong communication, negotiation, and relationship management skills.
- Proficiency in MS Office, especially Excel and reporting tools.

**KPIs**
- Sales target achievement (% vs plan).
- New account openings (HORECA + retail).
- Outlet coverage & call frequency.
- Payment collection efficiency.
- Distributor performance (fill rate, order frequency).

Pay: ₹9,037.59 - ₹45,661.42 per month

Work Location: In person

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